The African Union Commission has partnered with TikTok and Trace TV to launch the #IAmAfrican digital campaign for Africa Day on 25 May.
KAMPALA | LIFESTYLE UGANDA — In celebration of Africa Day, the African Union Commission has launched the #IAmAfrican campaign in partnership with TikTok and Trace TV.
- The African Union and TikTok launch #IAmAfrican campaign
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This year’s Africa Day celebrations will run under the theme Silencing the Guns and will highlight the achievements of the former organization that spawned the African Union, the Organisation of African Unity.
It is a two-week campaign that will involve the AU’s youth division within the Women, Gender and Youth Directorate, encouraging users to post on TikTok about what makes them proudly African across categories, including music.
TikTok Africa will program a line-up of in-app initiatives to promote African content with genre-specific playlists, such as Amapiano, Afrobeats and Gengetone.
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All videos that use a song from the playlists and include the official #IAmAfrican hashtag will be considered for an appearance on Trace TV in May.
The success of the campaign depends on its amplification through the 55 member states of the AU to generate interest and capture young people’s perceptions and identities relating to the theme and share shared commentary.
“With initiatives like the #IamAfrican campaign, TikTok plays a critical role in promoting music, elevating the prominence of African talent, and bringing people together around the world.”
We continue to enhance our focus on spreading joy, creativity, and acceptance on TikTok, Boniswa Sidwaba, the TikTok marketing manager for Africa, said. “We encourage everybody to get involved and contribute.”
The YouTube Music team has also teamed up with MTV Base to promote a variety of panel discussions and live performances throughout May, culminating in Idris Elba’s Africa Day party on 25 May.