Celebrate Africa Day with the #IAmAfrican campaign

The African Union Commission has partnered with TikTok and Trace TV to launch the #IAmAfrican digital campaign for Africa Day on 25 May.

africa day #iamafrican campaign
During the month of May, YouTube Music and MTV Base will host panel discussions and live performances, culminating in the Africa Day Concert hosted by Idris Elba on 25 May. PHOTO via @YouTube

KAMPALA | LIFESTYLE UGANDA — In celebration of Africa Day, the African Union Commission has launched the #IAmAfrican campaign in partnership with TikTok and Trace TV.

This year’s Africa Day celebrations will run under the theme Silencing the Guns and will highlight the achievements of the former organization that spawned the African Union, the Organisation of African Unity.

It is a two-week campaign that will involve the AU’s youth division within the Women, Gender and Youth Directorate, encouraging users to post on TikTok about what makes them proudly African across categories, including music.

TikTok Africa will program a line-up of in-app initiatives to promote African content with genre-specific playlists, such as Amapiano, Afrobeats and Gengetone.

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Lady Zamar, MFR Souls, Cassper Nyovest, Mi Casa’s J’Something, K.O and Moonchild Sanelly are among the South African artists whose songs will be featured in the #IAmAfrican campaign.

All videos that use a song from the playlists and include the official #IAmAfrican hashtag will be considered for an appearance on Trace TV in May.

The success of the campaign depends on its amplification through the 55 member states of the AU to generate interest and capture young people’s perceptions and identities relating to the theme and share shared commentary.

With initiatives like the #IamAfrican campaign, TikTok plays a critical role in promoting music, elevating the prominence of African talent, and bringing people together around the world.”

”With projects such as the #IamAfrican campaign, TikTok is playing a strategic role in promoting music and uniting people through music.”

We continue to enhance our focus on spreading joy, creativity, and acceptance on TikTok, Boniswa Sidwaba, the TikTok marketing manager for Africa, said. “We encourage everybody to get involved and contribute.”

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Boniswa Sidwaba, TikTok’s director of content operations for Africa, said, “We are aiming to spread joy, creativity, inclusivity, and diversity on the platform.”

The YouTube Music team has also teamed up with MTV Base to promote a variety of panel discussions and live performances throughout May, culminating in Idris Elba’s Africa Day party on 25 May.

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