Spotify launches free premium subscriptions for users of Tiktok in the UK, France, Germany, Italy, Spain, Poland and Turkey.
KAMPALA | LIFESTYLE UGANDA — Spotify has partnered with TikTok to offer 4 months of Spotify Premium free to eligible members of the TikTok community (https://www.tiktok.com/en).
Spotify (https://www.spotify.com/us/) will also be offering three or four months free of Spotify Premium in six additional European markets, thus targeting millions of new potential customers for the platform.
Two giants of the streaming economy are coming together with this deal – the established leader in audio streaming and the rapidly growing short-form video app.
Both platforms have become more symbiotic in recent years, with TikTok assisting with streaming consumption and Spotify feeding TikTok with new music options.
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TikTok users in the UK, France, Germany, Italy, Spain, Poland, and Turkey who do not currently subscribe to Spotify Premium can take advantage of the offer if they are over 18 years old with a TikTok profile.
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Spotify Premium will be redeemed using a unique code only available to those who qualify for the offer.
In addition to its ‘For You’ and ‘Discover’ Pages, TikTok users can also find the offer by searching for ‘Spotify’ on the App or clicking on its link from his or her phone.
TikTok’s David Nunez, head of growth, Europe, said “The platform helps people publish content and interact with it through music,” describing the platform as a sound-on, immersive experience.
‘TikTok is a sound-on, immersive experience, where music is at the center of how users create and engage with content,’ said David Nunez, head of growth, Europe for the company.
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”We are pleased to bring Spotify Premium to our community, providing them with more opportunities to enjoy the artists and tracks they’ve enjoyed through TikTok.”
”We’re delighted to offer Spotify Premium to our community, allowing them to enjoy even more of the artists and tracks that they’ve known from TikTok.”
Spotify executive vice president and global head of premium business development Marc Hazan said, “We are excited to provide eligible users of TikTok in several markets with free access to all the music they love and podcasts they love anytime, anywhere.”
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“As the world’s leading audio streaming service, we are thrilled to offer TikTok users in multiple markets access to all the music and podcasts they enjoy,” said Marc Hazan, global head of premium business development at Spotify.
“Spotify Premium connects a diverse community of music fans through discovery and inspiration, and we’re excited to introduce TikTok’s enthusiastic and growing user base to the many benefits of Spotify Premium: millions of songs ad-free, on-demand, and offline.”
