MTN MoMo Uganda has rolled out a new customer promotion that will see Ugandans win the equivalent of about $2,800 (10 million Ugandan shillings) every week by using the company’s mobile money platform.
The campaign, called “Power to Win,” is part of the company’s larger “Power to Be More” initiative, which promotes mobile money as a tool for payments, borrowing and investment. MTN MoMo executives say the effort is designed to encourage Ugandans to use the service more frequently — and reward them in the process.
The launch took place Aug. 28 at Akamwesi Mall, a shopping center a few miles outside downtown Kampala. There, the first prize — 10 million Ugandan shillings — was handed over to a customer who asked to remain anonymous.
Richard Yego, chief executive of MTN MoMo Uganda, said the program reflects the company’s broader vision of financial empowerment.
“The Power to Be More campaign is about giving every Ugandan access to the tools that help them do more, achieve more, and become more,” he told reporters. “With Power to Win, we are extending that promise by rewarding our customers in a life-changing way.”
Each week through the end of the year, one customer will be awarded 10 million shillings. The chances of winning increase with every transaction made on MoMo — whether that’s paying a bill, borrowing money or investing through the platform. Winners will be recognized at regional ceremonies across the country.
Jemima Kariuki, the company’s chief products officer, said the promotion is meant to push customers to explore the platform’s full range of services.
“Whether you are paying bills, borrowing to seize an opportunity, or investing for the future, every transaction gives you more chances to win,” Kariuki said. “This campaign is about putting the power directly in the hands of our customers and celebrating their everyday use of MoMo.”
MTN MoMo, a subsidiary of the South African telecom giant MTN Group, has become a dominant player in Uganda’s financial services sector, where mobile money often substitutes for traditional banking. The company says the campaign is one more step in its bid to deepen digital and financial inclusion in a country where access to conventional banks remains limited.
