Ugandan singer Bruno Kiggundu, better known as Bruno K, marked a new milestone in his career on Monday night with the launch of his solo TikTok live show, Ekiboozi.
The debut episode, which aired at 10pm on April 28, attracted more than 34,000 live viewers and racked up over 27 million likes. TikTok users also sent virtual gifts worth more than $2,000—making it one of the most financially successful live sessions by a Ugandan content creator to date.
“Yesterday was memorable. Team Bruno K, you spoke, and your power was felt,” the father of two posted on his official X account (formerly Twitter). “Never has it happened in the TikTok history of Uganda. Ekiboozi to the world. Victory belongs to Jesus.”
Ekiboozi, a Luganda word meaning “the conversation”, marks a fresh chapter for the artist following his professional split from media personality Crysto Panda. The pair had previously co-hosted the widely followed Champanya TikTok live show.
Introduced to viewers by VJ Junior, the new series features celebrity guests and live fan interaction. One of the guests on the debut show was renowned traditional healer Sylvia Namutebi, popularly known as Mama Fiina. During the live stream, she pledged a cash gift of UGX 10 million to the singer.
Bruno’s colleagues in the Ugandan entertainment industry were quick to respond to the success. Fellow singer Ykee Benda lauded the achievement, posting: “15,000 people. Bruno, those are mad numbers bruv.”
Bruno K’s show is scheduled to run thrice a week—every Monday, Friday, and Saturday at 10pm.
TikTok’s virtual gifting system allows users to purchase coins, convert them into themed digital gifts, and send them to creators during livestreams or on posted content. These are then translated into “Diamonds” — TikTok’s digital currency — which creators can redeem for real money.
Bruno K has long been a vocal advocate for leveraging social media as a tool for financial growth. In a 2024 interview on Bukedde TV, he dismissed rumours that his income stemmed from relationships with older women, saying instead that his earnings are rooted in strategic online influence.
“I got an effective way of using social media to make crazy money,” he said at the time. “I survive on endorsements, not shows. I do advertisements for corporate companies… I invested a lot to push my social media handles, which are now making me a lot of money.”
A seasoned acoustic performer, Bruno rose to prominence in 2015 after finishing as runner-up in the Airtel Trace Music competition. He later released his debut track Turning Me On featuring Rabadaba, followed by the popular Juicy cover and Nkooye Okulowooza.
With the explosive start of Ekiboozi, Bruno K appears set to redefine how Ugandan artists engage with digital audiences—blending entertainment, influence, and enterprise in equal measure.
