MultiChoice Uganda is rolling out a new campaign that gives DStv and GOtv subscribers more content for the same price — a move aimed at rewarding customer loyalty.
Starting Monday, June 16 through Thursday, July 31, 2025, subscribers who pay for their current package will be automatically upgraded to the next higher tier, at no extra cost.
“This is not just a content upgrade,” said Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda. “It’s a viewing experience upgrade and a way of saying thank you to customers for staying connected.”
The company says the promotion — dubbed We Got You — is part of a broader effort to make premium content more accessible at a time when many Ugandans are tightening their household budgets.
“We are not just upgrading your package, we are upgrading your entire viewing experience,” Jamugisa said. “Our customers deserve to feel every moment — whether it is the thrill of blockbuster movies on M-Net, the drama of Kampala Creme on Pearl Magic Prime, or the joy of a kid’s show on Disney Channel.”
Customers on lower-tier packages stand to benefit the most. A DStv Access subscriber, for instance, will be moved up to DStv Family, while GOtv Plus subscribers will be upgraded to GOtv Max — gaining access to additional channels and shows they wouldn’t normally get at their current level.
“We know our customers live dynamic lives, balancing work, family, and entertainment,” Jamugisa said. “By upgrading their packages, we’re ensuring they get the best content tailored to their needs — on us.”
Even those using the 7-day Ka Weekie option qualify for the offer, according to MultiChoice.
Customers are encouraged to pay or reconnect within the campaign window to take advantage of the free upgrade. Those who do will see the new package automatically activated once payment is confirmed.
MultiChoice is also pushing for more digital engagement, urging subscribers to manage their accounts through the MyDStv and MyGOtv apps. Both are available on Android and iOS.
