Apple Music has named South African producer and songwriter CowBoii as the latest artist in its Africa Rising program, a development initiative that spotlights emerging talent across the continent.
The news came as a surprise to the 22-year-old artist.
“Being selected as the next Apple Music Africa Rising artist had me by surprise,” CowBoii said in an interview with Apple Music. “Because the last time I saw someone being selected for that was Tyla. It showed me the impact and influence of the work that I put out there each and every day.”
Born Sibusiso Mokone, CowBoii’s musical journey began in school choirs and Sunday school performances. Over the years, he’s collaborated with some of Amapiano’s biggest names—Tyler ICU, Xduppy, DJ Maphorisa, and MFR Souls.
Now, he’s returning to his debut album, THIS AIN’T A.I., with a fifteen-track deluxe edition titled THIS AIN’T A.I: Days After A.I.
“I wanted people to grasp the whole album, the fifteen tracks that I had initially intended to release,” he said. “I dropped the first ten, and now I feel that it’s fitting for me to release them all together, out of gratitude to my fans and the love they have shown.”
CowBoii’s sound stands out in the crowded Amapiano scene. He favors minimal, emotion-laced production—stripped down beats, heavy bass, and warm piano riffs—giving his music a raw, intimate edge.
The deluxe album reflects that signature approach and the personal evolution behind it. It also marks a new milestone in his career, offering broader exposure through Apple Music’s platform.
The Africa Rising playlist, where CowBoii’s latest work is featured, is part of Apple Music’s efforts to spotlight six new African artists each year. Selected artists receive editorial support, playlist placement, and a launch interview on Apple Music 1 with host Nadeska. The program has previously boosted artists like Tems, Amaarae, Ayra Starr, and Omah Lay.
Apple Music’s broader strategy includes Africa Now Radio, hosted by LootLove, and has featured interviews with major acts such as Tiwa Savage, Mr Eazi, Fireboy DML, and Master KG. The service now reaches 33 countries across Sub-Saharan Africa.
For CowBoii, the recognition is more than just a title—it’s a signal that his work is connecting.
