Kweli Shop, having tested the Ugandan internet market for over 30 months as well as the business model feasibility, has officially launched its operations in Africa, including counterfeit-free items on the platform.
KAMPALA | LIFESTYLE UGANDA — Having served Ugandan online shoppers for more than 30 months and tested the market and business model for 30 months, Kweli Shop has officially launched its operations in Africa with all products being counterfeit-free.
The e-commerce retail Kweli Shop launched its operations at the Innovation Village hosted by Mr Solomon Serwanjja, CEO of the African Institute for Investigative Journalism.
Fred Muwema, Executive Director of Anti-Counterfeit Network Africa, and C.K. Japheth, CEO of The Innovation Village, were some of the special guests.
Kweli Shop, which opened in April 2019 a few months before the COVID-19 pandemic, is a counterfeit-free electronics and appliances store with more than 1,000 customers in Uganda, Kenya, and the Democratic Republic of Congo.
With its mission starting in Uganda, it hopes to make counterfeit-free shopping a reality for every African household.
By bringing world-class products to the African market rather than African branded products, Stephen Obeli Someday, Founder Kweli Shop says he is changing the narrative of online shopping in Africa.
“Our mission is to change the narrative about online shopping in Africa by translating made-for-the-world quality into an affordable ”made-for-Africa” product.” Stephen Obeli Someday, Founder Kweli Shop.
”Our goal is to bring made-for-the-world quality to the African market, as opposed to made-for-Africa quality.” Stephen Obeli Someday, Founder Kweli Shop.
Besides Kweli Layby, which allows customers to save towards their favourite items by paying in instalments, Mr Obeli announced a Kweli4Help service, enabling anyone to ask questions about any household appliance regardless of where it was purchased.
Through a single vendor model, it partners with major distributors of world-class brands, including LG, Ariston, SAMSUNG, Sony, Moulineux, PHILIPS, INDESIT, Beko, BOSCH, and other well-known companies.
”It is our aim to have the same LG OLED TV as a family in the UK using our LG OLED TV brand, which you won’t find on our website with less than five stars.” Brian Mugere, Co-founder Kweli Shop.
”We want Africans in Kampala, Gulu, Kisoro, Arua, and even outside of Uganda to have access to the same LG OLED TV as a family in the United Kingdom.” Brian Mugere, Co-founder of Kweli Shop.
‘through the COVID-19 Lockdown season, we are not only changing the narrative of shopping, but also representing entrepreneurship on the African continent.’
C.K. Japheth, for his part, congratulated the Kweli Shop team for their success and advised entrepreneurs not to waste an opportunity like this.
Fred Muwema, from Anti-Counterfeit Network Africa, was also delighted to see the young people at Kweli Shop get involved in the fight against counterfeit goods in Uganda.
Kweli Shop is planning to open physical stores in suburbs in the Kampala metropolitan area and subsequently nationwide to provide customers with easier access to fake-free appliances and electronics.
 aims to make counterfeit-free shopping a reality for every household in Africa. Read %%sitename%%){kind=link}