In two Instagram posts on Sunday before appearing at the 2020 People’s Choice Awards, the 51-year-old superstar announced that her much-anticipated JLO Beauty Line will launch on January 1, 2021.
Jennifer Lopez is the latest celebrity to jump into the beauty and skincare game – and we can not be ready for the JLo beauty launch yet.
- The JLo Beauty line will be launched on January 1, 2021.
- The packages look like rose gold by judging from posts in Instagram’s new JLo Beauty account.
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For the beauty industry, Jennifer Lopez is no stranger.
She launched two dozen aromas and had a collaboration with Inglot on blockbuster makeup and probably inspired millions of people to sells hair extension.
Seriously, it feels like every A-Lister is introducing a beauty brand these days. Selena Gomez has a Rare beauty, Lady Gaga has Haus Laboratories and nothing more to say about Rihanna’s genius at Fenty Beauty makeup and skincare.
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JLo Beauty by Jennifer Lopez
If glowing skin is on your list of New Year’s resolutions, Jennifer Lopez is ready to help after announcing the JLo beauty debut.
In two Instagram posts on Sunday before appearing at the 2020 People’s Choice Awards, the 51-year-old superstar announced that her much-anticipated JLO Beauty Line will launch on January 1, 2021.
“It’s not an emotional project, it’s a 30-year-old dream,” Lopez captioned a glamorous video of herself posing in a swimsuit. “I can’t wait to share my skin care secrets with you.”
Fans can sign up for initial access to JLo Beauty – which starts on December 8th – which features a brilliant display of an adult singer on the brand’s new website with the quote, “Now, your glow has no expiration date.”
No specific products have yet been announced, however, the packaging looks like Rose Gold by measuring several posts on JLo Beauty’s new Instagram account.
