By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Lifestyle UgandaLifestyle UgandaLifestyle Uganda
  • Home
  • News
    • International News & Politics
    • Education
    • Sports
    • Money & Finance
    • Mobile and Telecommunication
    News
    Get breaking news, music updates, and celebrity stories from Uganda and East Africa. Stay informed with Lifestyle Uganda—your insider source for real-time industry updates.
    Show More
    Top News
    Lycamobile Uganda data bundles and voice (1)
    Lycamobile Uganda: 4 Most Frequently Asked Questions & Answers
    4th April 2025
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    5th October 2023
    Bobi Wine and Barbie Share First Joint Magazine Cover
    Bobi Wine and Barbie Share First Joint Cover on Parents Magazine in Kenya
    3rd November 2018
    Latest News
    Uganda’s Health Ministry Dismisses Online Claims of COVID-19 Resurgence
    11th June 2025
    Ibrahim Sekagya Promoted to New York Red Bulls First Team Coaching Staff
    11th June 2025
    Museveni, First Lady Join National ID Renewal Effort as Uganda Pushes for Full Coverage
    10th June 2025
    Deo Kasozi exits Kitara FC after historic reign as club president
    10th June 2025
  • Business
  • Entertainment
    • Music
    • Celebrity
    • Biography
    • Lifestyle
      • Fitness
      • Pop Culture
      • Travel/Culture
    Entertainment
    Stay up-to-date with Lifestyle Uganda Entertainment—the latest news, celebrity gossip, films, and TV shows from Uganda, Nigeria, Kenya, and South Africa.
    Show More
    Top News
    Lycamobile Uganda data bundles and voice (1)
    Lycamobile Uganda: 4 Most Frequently Asked Questions & Answers
    4th April 2025
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    5th October 2023
    about Barbie Itungo Kyagulanyi
    Who is Barbie itungo Kyagulanyi: 11 Facts You Need to Know About Bobi Wine’s Wife?
    14th April 2025
    Latest News
    Billboard Launches Billboard Africa, a Platform to Amplify the Continent’s Music Industry
    11th June 2025
    Zari Hassan Reacts to Diamond Platnumz’s Marriage to Zuchu: “I Hope Naseeb Treats Her Better Now”
    11th June 2025
    Ugandan singer Dax Vibez welcomes third child with wife Aleon Nasasira
    9th June 2025
    Ugandan Photographer Daville Marks First Wedding Anniversary With Lavish Gift for Wife
    7th June 2025
  • Fashion
    • Beauty Trends
    • Accessories
    • Hair
    • Lipstick
    • Makeup
    • Skincare
    FashionShow More
    Mental health advocate Hasset Dereje shines at Miss World, secures Africa title.
    Ethiopia’s Hasset Dereje Named Miss World Africa and First Runner-Up at 72nd Miss World Pageant
    2nd June 2025
    Natasha Nyonyozi honoured at Miss World 2025 for autism advocacy.
    9
    Natasha Nyonyozi Wins ‘Beauty with a Purpose’ Africa at Miss World 2025
    31st May 2025
    Natural hair takes centre stage in Uganda.
    Natural Hairstyles in Uganda: The Beauty of Texture, Twists, and Timeless Trends
    26th May 2025
    This is how Zari Hassan does soft power dressing.
    Zari Hassan Just Gave Us a Masterclass in Power Dressing with Modesty — and We’re Taking Notes
    19th May 2025
    Lydia Jazmine addresses body-shaming comments.
    Lydia Jazmine speaks out against body shaming after edited photos spark backlash
    9th May 2025
  • Health & Living
  • Tips & Advice
Search
© 2023 Lifestyle Uganda. All Rights Reserved.
Reading: MultiChoice Uganda reappoints Colin Asiimwe to lead marketing efforts
Share
Sign In
Notification Show More
Font ResizerAa
Lifestyle UgandaLifestyle Uganda
Font ResizerAa
  • Home
  • News
  • Business
  • Entertainment
  • Health & Living
Search
  • Home
  • News
    • International News & Politics
    • Education
    • Sports
    • Money & Finance
    • Mobile and Telecommunication
  • Business
  • Entertainment
    • Music
    • Celebrity
    • Biography
    • Lifestyle
  • Fashion
    • Beauty Trends
    • Accessories
    • Hair
    • Lipstick
    • Makeup
    • Skincare
  • Health & Living
  • Tips & Advice
Have an existing account? Sign In
Follow US
© 2023 Lifestyle Uganda. A Now & Entertainment Media Company. All Rights Reserved.
Lifestyle Uganda > Blog > Business > MultiChoice Uganda reappoints Colin Asiimwe to lead marketing efforts
BusinessEntertainment

MultiChoice Uganda reappoints Colin Asiimwe to lead marketing efforts

Ssendaza Ismail
Last updated: 22nd April 2025 1:00 pm
By
Ssendaza Ismail
BySsendaza Ismail
Staff Writer
Ismail Ssendaza is a passionate blogger at Lifestyle Uganda, where he shares the latest news and gossip about both local and international celebrities. With a keen...
Follow:
- Staff Writer
Share
3 Min Read
Former MultiChoice Uganda marketing head Colin Asiimwe returns to post. Photo/Courtesy
SHARE

Colin Asiimwe has rejoined MultiChoice Uganda as Head of Marketing, taking charge of brand strategy for DStv, GOtv, Showmax, and Pearl Magic. His return marks a new chapter for the business as it navigates a fast-changing media landscape.

Asiimwe is no stranger to the business. He first joined MultiChoice in 2019, overseeing several key initiatives, including the launch of Pearl Magic Prime and new local partnerships during the COVID-19 pandemic. His work helped strengthen MultiChoice’s position in a period marked by disruption and uncertainty.

Now back after a recent stint in Kigali, Rwanda, he returns with fresh perspective and a renewed sense of urgency.

“I feel that businesses must move at the same speed at which their consumers are moving,” Asiimwe said. “The voraciousness with which the consumer cycles through media is alarming. The time to adapt and hasten is upon us as a community and business environment.”

- Advertisement -

Asiimwe brings more than a decade of regional marketing experience to the role. He began his career in advertising before moving into brand strategy, working with clients across East Africa to drive innovation and customer growth. He is recognised for helping to transform marketing agencies and aligning campaigns with wider business objectives.

His credentials include a Bachelor’s degree in Mass Communication and certifications in digital analytics. He also completed the 2022 Reforge cohorts in Growth and Marketing Strategy.

MultiChoice, like other players in the television industry, is facing a host of challenges—rising competition, shifting viewer habits, and the ongoing threat of piracy. Asiimwe acknowledges the moment is critical.

“Growth is part of the journey of any exciting career,” he said. “And I’m excited to be back in the business at such a pivotal time for the industry.”

His return coincided with the launch of MultiChoice’s “Ka Weekie” packages—affordable seven-day TV bundles—unveiled at an event held at Mestil Hotel in Nsambya on 17 April. The offering is aimed at meeting the evolving needs of price-sensitive customers.

- Advertisement -

“Many of our customers don’t always have money for a full month,” Asiimwe explained. “That doesn’t mean they can’t afford to watch TV—it just means they need flexibility. Whether it’s a parent with kids home for a three-week holiday or someone hosting guests in an Airbnb, Ka Weekie fits into their lifestyle.”

Uganda Waragi backs Anne Kansiime’s debut Comedy Grill in Kampala
A List of the Nominees for the All Africa Music Awards 2022
Benon Mugumbya Opens Up on Irene Ntale Exit, “We Never Understood Why She Left”
MTN Joyous Celebration Signs a Recording Deal With Universal Music Africa
Swangz Avenue Unveils Star-Studded Lineup for 19th Roast And Rhyme Edition

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
I have read and agree to the terms & conditions
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp Reddit Email Copy Link
Share
BySsendaza Ismail
Staff Writer
Follow:
Ismail Ssendaza is a passionate blogger at Lifestyle Uganda, where he shares the latest news and gossip about both local and international celebrities. With a keen eye for trends and a love for storytelling, Ismail aims to keep readers informed and entertained. Prior to his blogging career, he served as a System Administrator at Pearl VoIP & 3G Telecommunications UK for six months, working as a remote Network Operations Center engineer (NOC). Ismail welcomes conversations and collaborations—feel free to reach out via WhatsApp at +256753659743
Previous Article MTN-backed Yinvesta aims to simplify investing in Uganda Yinvesta: MTN and Sanlam unveil UGX 1,000 mobile investment service
Next Article Bugembe to reflect on 20 years in music Pastor Bugembe to celebrate 20 years in gospel music with Serena Hotel concert

Stay Connected

45.2kFollowersLike
5.1kFollowersFollow
213FollowersPin
35.6kFollowersFollow
11kSubscribersSubscribe
400FollowersFollow
- Advertisement -

Latest News

MTN Uganda Debuts 5.5G, Signaling the Next Leap in Network Technology.
MTN Uganda Unveils East Africa’s First 5.5G Demo
Mobile and Telecommunication Technology & Science
11th June 2025
Billboard backs African music with new global platform.
Billboard Launches Billboard Africa, a Platform to Amplify the Continent’s Music Industry
Entertainment Music
11th June 2025
Uganda dismisses viral Covid claims as misinformation.
Uganda’s Health Ministry Dismisses Online Claims of COVID-19 Resurgence
Health & Living News
11th June 2025
Diamond Platnumz marries Zuchu, former partner Zari Hassan reacts with a mix of support and candour.
Zari Hassan Reacts to Diamond Platnumz’s Marriage to Zuchu: “I Hope Naseeb Treats Her Better Now”
Entertainment Lifestyle
11th June 2025
//

At Lifestyle Uganda, we inform, entertain, and inspire action through the content we create — empowering you to live a celebrity life.

Quick Link

  • Home
  • News
  • Business
  • Entertainment
  • Health & Living

Top Categories

  • About Us
  • Send a Tip
  • Terms of Use
  • Privacy Policy
  • Contact

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

I have read and agree to the terms & conditions
Lifestyle UgandaLifestyle Uganda
Follow US
© 2025 Lifestyle Uganda. A Now & Entertainment Media Company. All Rights Reserved.
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc..
I have read and agree to the terms & conditions
Zero spam, Unsubscribe at any time.
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?

Not a member? Sign Up