Colin Asiimwe has rejoined MultiChoice Uganda as Head of Marketing, taking charge of brand strategy for DStv, GOtv, Showmax, and Pearl Magic. His return marks a new chapter for the business as it navigates a fast-changing media landscape.
Asiimwe is no stranger to the business. He first joined MultiChoice in 2019, overseeing several key initiatives, including the launch of Pearl Magic Prime and new local partnerships during the COVID-19 pandemic. His work helped strengthen MultiChoice’s position in a period marked by disruption and uncertainty.
Now back after a recent stint in Kigali, Rwanda, he returns with fresh perspective and a renewed sense of urgency.
“I feel that businesses must move at the same speed at which their consumers are moving,” Asiimwe said. “The voraciousness with which the consumer cycles through media is alarming. The time to adapt and hasten is upon us as a community and business environment.”
Asiimwe brings more than a decade of regional marketing experience to the role. He began his career in advertising before moving into brand strategy, working with clients across East Africa to drive innovation and customer growth. He is recognised for helping to transform marketing agencies and aligning campaigns with wider business objectives.
His credentials include a Bachelor’s degree in Mass Communication and certifications in digital analytics. He also completed the 2022 Reforge cohorts in Growth and Marketing Strategy.
MultiChoice, like other players in the television industry, is facing a host of challenges—rising competition, shifting viewer habits, and the ongoing threat of piracy. Asiimwe acknowledges the moment is critical.
“Growth is part of the journey of any exciting career,” he said. “And I’m excited to be back in the business at such a pivotal time for the industry.”
His return coincided with the launch of MultiChoice’s “Ka Weekie” packages—affordable seven-day TV bundles—unveiled at an event held at Mestil Hotel in Nsambya on 17 April. The offering is aimed at meeting the evolving needs of price-sensitive customers.
“Many of our customers don’t always have money for a full month,” Asiimwe explained. “That doesn’t mean they can’t afford to watch TV—it just means they need flexibility. Whether it’s a parent with kids home for a three-week holiday or someone hosting guests in an Airbnb, Ka Weekie fits into their lifestyle.”
