Ugandan socialite, media personality, and entrepreneur Sheilah Gashumba has unveiled Uganda Waragi’s limited edition Lemon and Ginger flavor. The announcement follows a video that circulated online, supposedly showing Sheilah’s apprehension at Kajjansi Executive Aviation for carrying a “suspicious substance.” However, it has been revealed that the airport incident was a well-executed marketing stunt to introduce the new flavor to the Ugandan market.
Uganda Waragi Limited (UBL) confirmed the exclusive Lemon and Ginger flavor on their social media platforms. The decision to unveil the product with Sheilah was strategic, leveraging her vibrant and open-minded personality. The orchestrated drama at Kajjansi Airstrip successfully generated anticipation and intrigue around the new flavor, creating buzz on social media.
The Lemon and Ginger flavor, available in a 750ml bottle at UGX 35,000, is expected to make a significant impact in the market, showcasing both Sheilah’s influence and UBL’s creativity in capturing the public’s attention.