Nile Breweries Limited is back with Chairman’s Extra Strong Beer in Uganda, answering calls from customers who want a bold yet smooth brew. Now in a classy 330ml bottle with a modern label, this beer sets a new standard in the local market.
With a fresh look, a 7% alcohol punch, and a perfectly balanced blend of quality barley malt and maize, Chairman’s ESB is made for those who dare to dream big. Its unique packaging is designed for people who stand out and lead the way—the real ‘Chairmen’ of our time.
At the launch event at Onomo Hotel, Nakasero, Managing Director Adu Rando explained that the beer’s comeback was a no-brainer, thanks to overwhelming customer demand and solid market research.
“Chairman’s ESB is a beer that resonates with Ugandans who take charge of their lives. Over the last few years, we have received many requests to bring this brand back to the market. In addition, our recent market research has showed that the demand for a strong, yet smooth taste, and aspirational beer is high, so launching Chairman’s ESB back in the market became an obvious move. This brand represents power, dependability, and success. It is brewed for those who rise above the rest, and as we say, ‘Make Way for the Chairman” he said.
The event brought together industry insiders, media, and beer lovers who got to sample the beer and experience its distinctive smoothness and bold character firsthand.
Brand Manager Eric Malinga added, “Chairman’s ESB is more than just another strong beer—it’s a statement. We have crafted it with the finest ingredients to ensure a rich, full-bodied taste that is bold yet smooth. This is a beer for those who have made their mark, for those who have risen to the top, and for those who truly embody what it means to be a Chairman. With this launch, we are giving our consumers an opportunity to experience something different, something extraordinary.”
Now available in outlets across Kampala, Nile Breweries is confident that Chairman’s ESB will quickly become the top choice for anyone looking for a premium and ambitious drinking experience.
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