By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Lifestyle UgandaLifestyle UgandaLifestyle Uganda
  • Home
  • News
    • International News & Politics
    • Education
    • Sports
    • Money & Finance
    • Mobile and Telecommunication
    News
    Get breaking news, music updates, and celebrity stories from Uganda and East Africa. Stay informed with Lifestyle Uganda—your insider source for real-time industry updates.
    Show More
    Top News
    Lycamobile Uganda data bundles and voice (1)
    Lycamobile Uganda: 4 Most Frequently Asked Questions & Answers
    4th April 2025
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    5th October 2023
    Maro, Maurice Kirya Help German singer Mark Forster Cross Over With “Chip In”
    17th November 2018
    Latest News
    Uganda’s Former Envoy to Canada, Joy Ruth Aceng, Launches Bid for Kole MP Seat on UPC Ticket
    17th May 2025
    Museveni Appoints Dr Charles Olaro as Uganda’s New Director General of Health Services
    15th May 2025
    Uganda Suspends YY Coaches After Deadly Crashes Leave Four Dead and Dozens Injured
    13th May 2025
    Minister Phiona Nyamutoro Launches Bid to Unseat Fellow NRM MP in Nebbi District
    12th May 2025
  • Business
  • Entertainment
    • Music
    • Celebrity
    • Biography
    • Lifestyle
      • Fitness
      • Pop Culture
      • Travel/Culture
    Entertainment
    Stay up-to-date with Lifestyle Uganda Entertainment—the latest news, celebrity gossip, films, and TV shows from Uganda, Nigeria, Kenya, and South Africa.
    Show More
    Top News
    Lycamobile Uganda data bundles and voice (1)
    Lycamobile Uganda: 4 Most Frequently Asked Questions & Answers
    4th April 2025
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    5th October 2023
    Maro, Maurice Kirya Help German singer Mark Forster Cross Over With “Chip In”
    17th November 2018
    Latest News
    Cindy Sanyu announces ‘The Royal Experience’ 2025 concert at Millennium Park, Lugogo
    16th May 2025
    Frank Gashumba Officially Introduced by Longtime Partner, Patience Mutoni Malaika
    15th May 2025
    Lagos Named Host City for AFRIMA 2025 as African Union Unveils Ambitious Roadmap
    15th May 2025
    Eddy Kenzo Urges African Artists to Take Ownership of Their Narrative at AFRIMA 2025 Conference
    14th May 2025
  • Fashion
    • Beauty Trends
    • Accessories
    • Hair
    • Lipstick
    • Makeup
    • Skincare
    FashionShow More
    Lydia Jazmine addresses body-shaming comments.
    Lydia Jazmine speaks out against body shaming after edited photos spark backlash
    9th May 2025
    African designers to feature at top fashion weeks in Paris and Tokyo.
    African Designers to Take Global Stage with Afreximbank-Backed Fashion Showcases in Paris and Tokyo
    7th May 2025
    Dax Vibez lands fashion deal ahead of debut concert
    Joystar Fashion Partners with Dax Vibez in Boost for Kampala Star’s First Headline Show
    23rd April 2025
    Monochrome, but Never Mundane: How Judith Heard Makes Minimalism Feel Majestic
    19th April 2025
    Sheilah Gashumba’s Bold Twist on Schoolgirl Style Is a Lesson in Confidence
    17th April 2025
  • Health & Living
  • Tips & Advice
Search
© 2023 Lifestyle Uganda. All Rights Reserved.
Reading: #SportsTourismKE: How Much Do You Know about Sports Tourism in Kenya?
Share
Sign In
Notification Show More
Font ResizerAa
Lifestyle UgandaLifestyle Uganda
Font ResizerAa
  • Home
  • News
  • Business
  • Entertainment
  • Health & Living
Search
  • Home
  • News
    • International News & Politics
    • Education
    • Sports
    • Money & Finance
    • Mobile and Telecommunication
  • Business
  • Entertainment
    • Music
    • Celebrity
    • Biography
    • Lifestyle
  • Fashion
    • Beauty Trends
    • Accessories
    • Hair
    • Lipstick
    • Makeup
    • Skincare
  • Health & Living
  • Tips & Advice
Have an existing account? Sign In
Follow US
© 2023 Lifestyle Uganda. A Now & Entertainment Media Company. All Rights Reserved.
Lifestyle Uganda > Blog > Lifestyle > Fitness > #SportsTourismKE: How Much Do You Know about Sports Tourism in Kenya?
FitnessTravel/Culture

#SportsTourismKE: How Much Do You Know about Sports Tourism in Kenya?

A fast-rising sector, Kenya’s sports tourism now generates trillions yearly. See what’s fueling the growth.

Josephine Wawira
Last updated: 2nd May 2025 1:37 am
By
Josephine Wawira
ByJosephine Wawira
A Communications Officer at Sustainable Inclusive Business Kenya, with over 6 years of progressive writing and broadcast experience. Mobile: +254 710374677 / +254 784130225
Follow:
Share
6 Min Read
Sports Tourism in Kenya Now Worth Trillions
Vipingo Ridge Golf Course
SHARE
#SportsTourismKE: Vipingo Ridge Golf Course
#SportsTourismKE: Vipingo Ridge Golf Course

Globally, the sports tourism in Kenya market is a fast-growing sector of the travel industry and equates to Ksh. 60.7 trillion a year.

Closer home, the tourism, travel and hospitality sector directly contributed Ksh. 294.6 billion to the Kenyan economy in 2017, which is approximately 3.7% of the GDP; according to the Kenya Hospitality Report.

The emphasis on sports as one of the potentially key tourism products was clearly demonstrated by the Brand Kenya Board, the state agency mandated to coordinate marketing initiatives for the country.

This was through a recent social media campaign dubbed “Think Tourism”, that highlighted the various sports in Kenya which contribute to travel and tourism in the country.

In one of its posts, Brand Kenya appreciated the potential of sports in providing enthusiasts with adrenaline filled adventures, while also acknowledging the lack of adequate publicization of sports tourism in Kenya as a travel package.

- Advertisement -
Brand Kenya Board on Sports Tourism in Kenya
Brand Kenya Board on Sports Tourism in Kenya

Shifting focus to the game that is Golf, Kenya provides well-developed golf courses, favourable weather conditions, and conducive business environment for Golf Tourism to thrive.

With 62% of direct travel and tourism GDP generated from domestic travel spending in 2017 (38% from foreign spending), it is high time golf administrators in Kenya paid closer attention to initiatives that will attract more domestic golf tourists in the coming years.

Besides, the country hosts the only PGA-approved golf course in East Africa – the Vipingo Ridge Baobab Course. Kenyans expressed avid sentiments about Golf Tourism in Kenya, during the earlier discussed ‘Think Sports’ campaign.

A clear major contribution to the growth of golf tourism all round is the golfers’ willingness to part with their banknotes for the love of the game.

This not only covers the courses but also the hospitality services pertaining to the game; including accommodation and sumptuous meals to spice up the placid disposition ahead of the exotic game.

- Advertisement -

With the growing popularity of golf tourism particularly as a form of recreational sport, Golf Clubs doubling up as accommodation facilities across the country are literally capitalizing on this sleeping revenue giant.

The Game of Golf is also reputable for the networking platform it provides participants while keeping tabs of their scorecards.

It attracts deluxe tourists, senior managers, company owners, government officials, reputable states people, politicians, and business investors among others; many of whom are repeaters.

- Advertisement -

This improves the organizational, marketing and bidding capabilities of people looking to enhance their network. Furthermore, some who have played together for years end up creating close-knit friendships and families.

Golf is key in job creation and nature conservation

From caddies, and maintenance workers, training and instruction managers, equipment maintenance crew, to the entire club management team; the game provides employment for thousands of people across the country.

In addition, there are also the employees at onsite restaurants, hotels and other related amenities and services, who are all part of the 1.1 million jobs (9% of total employment) supported by the travel and tourism sector in Kenya in 2017.

Is there anything as breathtakingly exquisite as the view of a well-pruned golf course? The efforts put towards the maintenance and care go a long way in nature conservation.

For instance, the Sigona Golf Club in Kikuyu has 80-years of history, carved out of a wattle tree plantation in 1938. The natural forest is preserved within the 300-acre golf course.

#SportsTourismKE: Sigona Golf Course
#SportsTourismKE: Sigona Golf Course

Such a concept enables the Club to increase its competitive edge in the international arena, attracting tourists who are keen on getting in touch with nature, and on interacting with the community to enjoy a healthier and interactive holiday.

Both sides of the fairway are lined with trees which make the Sigona Golf Course an ideal nature walk to be explored in 4 hours by guests and non-golf enthusiasts. Flowering trees and bushes make it a picturesque course and a very pleasant place to walk.

In conclusion, it is no doubt that sports tourism in Kenya is experiencing steady growth. Destinations and hotels are as a result developing tourism products that incorporate the sports concept such as golf.

To accommodate the ever-evolving traveller including the subtle golfer, all tourism stakeholders must work on consolidating the gains previously earned, the present demands as well as the budding future of golf tourism and the entire sports tourism in Kenya

Tusker Lite Mt Rwenzori Marathon: A Celebration of Athletics and Natural Wonders
Race for AFCON golden boot: Sadio Mane, Ighalo and Mahrez
Exploring Egypt: Beyond Pyramids and Camels
UNWTO Secretary General shares his Insights on the growth of African Tourism
How to use Travel to unplug and Connect with nature for a Stable Mental Life
TAGGED:Golf more than just a gamejumiajumia travelSports TourismSports Tourism in KenyatourismTravel

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
I have read and agree to the terms & conditions
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp Reddit Email Copy Link
Share
ByJosephine Wawira
Follow:
A Communications Officer at Sustainable Inclusive Business Kenya, with over 6 years of progressive writing and broadcast experience. Mobile: +254 710374677 / +254 784130225
Previous Article Zari Hassan is the new Uganda Tourism Ambassador #TulambuleNeZari: How To Be Like Zari The Bosslady, almost in Everything
Next Article Sheebah's Best Fashion Moments in Honor of Her Upcoming Omwooyo Concert Sheebah’s Best Fashion Moments in Honor of Her Upcoming Omwooyo Concert

Stay Connected

45.2kFollowersLike
5.1kFollowersFollow
213FollowersPin
35.6kFollowersFollow
11kSubscribersSubscribe
400FollowersFollow
- Advertisement -

Latest News

Crystal Palace upset City to win FA Cup for first time.
Crystal Palace clinch historic first FA Cup title as Eze stuns Manchester City
Sports
18th May 2025
Shida Leni sets new national record in 400m.
Shida Leni: Uganda’s Sprint Star Eyes Global Glory After Record-Breaking Start to Season
Sports
17th May 2025
Kenneth Kitariko named chairman of Old Mutual Uganda board.
Leadership Shift at Old Mutual Uganda as Kenneth Kitariko Takes the Helm
Business
17th May 2025
Ex-ambassador seeks Kole MP seat.
Uganda’s Former Envoy to Canada, Joy Ruth Aceng, Launches Bid for Kole MP Seat on UPC Ticket
International News & Politics News
17th May 2025
//

At Lifestyle Uganda, we inform, entertain, and inspire action through the content we create — empowering you to live a celebrity life.

Quick Link

  • Home
  • News
  • Business
  • Entertainment
  • Health & Living

Top Categories

  • About Us
  • Send a Tip
  • Terms of Use
  • Privacy Policy
  • Contact

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

I have read and agree to the terms & conditions
Lifestyle UgandaLifestyle Uganda
Follow US
© 2025 Lifestyle Uganda. A Now & Entertainment Media Company. All Rights Reserved.
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc..
I have read and agree to the terms & conditions
Zero spam, Unsubscribe at any time.
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?

Not a member? Sign Up