TikTok is introducing a new feature called LIVE Fan Club, giving creators a way to build tighter relationships with their fans — and possibly earn more money.
The rollout comes as TikTok says more than 130 million creators now go live every day on the app.
Fan Clubs are designed for TikTok LIVE creators and their most loyal followers. The feature lets fans join private chat rooms, get notified when creators go live, and complete small “missions” like watching streams, commenting, or sending gifts — all in exchange for digital rewards.
If a fan sends a “Heart Me” gift during a livestream, they’re automatically added to that creator’s Fan Club. But membership isn’t permanent. To keep their spot, fans need to stay active — they have seven days after a livestream to engage again.
Inside the Fan Club, fans can earn points and unlock perks, from exclusive badges and gifts to level-up celebrations announced live during a stream. They also get “entrance spotlights” — special recognition when they join.
TikTok says the new system expands its monetization tools, especially as livestreaming becomes a bigger part of its platform.
The feature is launching alongside Community Fest 2025, a global, three-week promotional campaign running through July 5. TikTok is pitching the event as a kind of prelude.
“Think of it as the warm-up act to LIVE Fest 2025 — TikTok’s months-long global festival celebrating all things LIVE,” the company said.
It’s a push to help creators “grow their audiences, deepen real-time engagement, and celebrate the power of connection,” TikTok added.
Adam Wang, Head of TikTok LIVE, said the goal is simple:
“With TikTok LIVE, our mission is to help creators and viewers connect, grow, and thrive in real time.”
He called Community Fest
“a celebration of the incredible talent and generosity we see every day on LIVE, where creators turn moments into movements and viewers into communities.”
“We’re proud to support this initiative,” he said, “and can’t wait to see what our LIVE community across the globe builds together next.”
TikTok is also starting to promote the new Fan Club feature in markets where livestream commerce is already thriving — including parts of Asia. Social Media Today reports that the platform is testing it in regions where shopping via livestreams has taken off.
Creators who go live regularly have already seen results. TikTok pointed to a baker named Vanessa (@deliciousnessbakery) who increased her monthly rewards sixfold within six months.
The company is scaling livestream campaigns globally, with events like the LIVE Grand Prix in Japan and LIVE Legends in the Middle East and North Africa.
TikTok’s announcement lands as the creator economy keeps expanding. The live streaming market was valued at $38.87 billion in 2022 and is projected to grow to $256.56 billion by 2032, according to Custom Market Insights.
Big names have joined the movement too. In February 2021, Justin Bieber performed the platform’s first-ever single-artist, full-length LIVE concert.
