By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Lifestyle UgandaLifestyle UgandaLifestyle Uganda
  • Home
  • News
    • International News & Politics
    • Education
    • Sports
    • Money & Finance
    • Mobile and Telecommunication
    News
    Get breaking news, music updates, and celebrity stories from Uganda and East Africa. Stay informed with Lifestyle Uganda—your insider source for real-time industry updates.
    Show More
    Top News
    Lycamobile Uganda data bundles and voice (1)
    Lycamobile Uganda: 4 Most Frequently Asked Questions & Answers
    4th April 2025
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    5th October 2023
    lifestyleug.com__Airtel Uganda revises its double data bundle offers (1)
    Airtel Uganda Is Now Offering Double Data Bundles for Its Smartphone Users
    Sponsored by
    TK Makeup Empire
    Latest News
    Uganda’s Dr Patricia Adong Ojangole Named African Banker of the Year
    30th May 2025
    Sidi Ould Tah elected new President of the African Development Bank Group
    30th May 2025
    Ngũgĩ wa Thiong’o: Celebrated Kenyan Author and Activist Dies at 87
    29th May 2025
    MTN FUFA Awards 2024: Nominees Revealed for Ugandan Football’s Biggest Night
    29th May 2025
  • Business
  • Entertainment
    • Music
    • Celebrity
    • Biography
    • Lifestyle
      • Fitness
      • Pop Culture
      • Travel/Culture
    Entertainment
    Stay up-to-date with Lifestyle Uganda Entertainment—the latest news, celebrity gossip, films, and TV shows from Uganda, Nigeria, Kenya, and South Africa.
    Show More
    Top News
    Lycamobile Uganda data bundles and voice (1)
    Lycamobile Uganda: 4 Most Frequently Asked Questions & Answers
    4th April 2025
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    5th October 2023
    about Barbie Itungo Kyagulanyi
    Who is Barbie itungo Kyagulanyi: 11 Facts You Need to Know About Bobi Wine’s Wife?
    14th April 2025
    Latest News
    Bebe Cool Launches New Album ‘Break The Chains’ Amid Reflections on Career and Personal Struggles
    30th May 2025
    Ugandan Media Star Cedric Babu Needs Emergency Heart Transplant Abroad
    30th May 2025
    Eddy Kenzo Criticises Coffee Marathon Organisers Over ‘Disrespect’ Towards Local Artists
    29th May 2025
    Bebe Cool Urges Ugandan Artists to Focus on Brand Value Amid Diamond Platnumz Fee Dispute
    28th May 2025
  • Fashion
    • Beauty Trends
    • Accessories
    • Hair
    • Lipstick
    • Makeup
    • Skincare
    FashionShow More
    Natasha Nyonyozi honoured at Miss World 2025 for autism advocacy.
    9
    Natasha Nyonyozi Wins ‘Beauty with a Purpose’ Africa at Miss World 2025
    28th May 2025
    Natural hair takes centre stage in Uganda.
    Natural Hairstyles in Uganda: The Beauty of Texture, Twists, and Timeless Trends
    26th May 2025
    This is how Zari Hassan does soft power dressing.
    Zari Hassan Just Gave Us a Masterclass in Power Dressing with Modesty — and We’re Taking Notes
    19th May 2025
    Lydia Jazmine addresses body-shaming comments.
    Lydia Jazmine speaks out against body shaming after edited photos spark backlash
    9th May 2025
    African designers to feature at top fashion weeks in Paris and Tokyo.
    African Designers to Take Global Stage with Afreximbank-Backed Fashion Showcases in Paris and Tokyo
    7th May 2025
  • Health & Living
  • Tips & Advice
Search
© 2023 Lifestyle Uganda. All Rights Reserved.
Reading: African Models speak Out Against Exploitation in the Miss fashion Week Africa
Share
Sign In
Notification Show More
Font ResizerAa
Lifestyle UgandaLifestyle Uganda
Font ResizerAa
  • Home
  • News
  • Business
  • Entertainment
  • Health & Living
Search
  • Home
  • News
    • International News & Politics
    • Education
    • Sports
    • Money & Finance
    • Mobile and Telecommunication
  • Business
  • Entertainment
    • Music
    • Celebrity
    • Biography
    • Lifestyle
  • Fashion
    • Beauty Trends
    • Accessories
    • Hair
    • Lipstick
    • Makeup
    • Skincare
  • Health & Living
  • Tips & Advice
Have an existing account? Sign In
Follow US
© 2023 Lifestyle Uganda. A Now & Entertainment Media Company. All Rights Reserved.
Lifestyle Uganda > Blog > Fashion > Designers > African Models speak Out Against Exploitation in the Miss fashion Week Africa
DesignersFashion

African Models speak Out Against Exploitation in the Miss fashion Week Africa

Last updated: 16th April 2025 12:15 am
By
Jacob Mugwana
ByJacob Mugwana
Online Editor
An aspiring international media journalist with experience at Lifestyle Uganda, I bring a passion for storytelling and a keen eye for trends in digital media and...
Follow:
- Online Editor
Share
5 Min Read
African Models speak out Against Exploitation in the beauty pageant World
SHARE
African Models speak out Against Exploitation in the beauty pageant World
African Models speak out Against Exploitation in the beauty pageant World

African Models speak out Against Exploitation in the Miss fashion Week Africa – It is a known fact that African models do not have it easy in the modelling industry.

Why are those African models always have to work twice as hard to get only half of the reward in comparison to models from other continents and ethnic backgrounds?

The answer to that question may be the unwelcoming nature of the beauty industry towards dark-skinned models, but we must not forget the agencies and pageants in Africa that exploit our their very own.

Miss Fashion Week Africa (MFWA) is the latest example of a beauty pageant in Africa that got away with holding winnings from their pageant from the winners.

L-R; The 3 finalists of Miss fashion Week Africa 2017 Rauna Kapofi (Namibia), Kamwine Rosette(Uganda), Adama Jobe (Gambia), in Florida for the grand finale.

In November 2016, almost one year ago, the Nigerian company announced Adama Jobe (Gambian), Kamwine Rosette (Ugandan), Rauna Kapoffi (Namibian) and Vanessa Kilem (Congolese) as the four winners of Miss Fashion Week Africa, a pageant which promised a cash prize of $3000, a trip round to Miami, USA and official crowning to each of the four contestants. Today, after a whole year the winners of the pageant are yet to receive any of the mentioned prizes, with an exception of the trip to Miami.

- Advertisement -

This is not the first-time models are given vague promises and then left without a legal basis to defend themselves.

 

 

The four models spent the entire year in the dark, looking for ways to communicate with the organisers of the pageant in search of ways to bring their various platforms to life.

However, all efforts to communicate with the MFWA team was a complete failure which is what led to the biggest campaign of the various social media platform of the beauty queens.

- Advertisement -
Kamwine Rosette (Uganda), one of the finalists of Miss fashion Week Africa 2017.
Kamwine Rosette (Uganda), one of the finalists of Miss fashion Week Africa 2017.

The models opened up about their share experience on Sunday 12th November via Facebook Live with a large audience, the hashtag #ProtectOurGirls has been trending since.

They put forth their message whilst making it very clear that their objective is to protect the upcoming models and to break the culture of silence.

According to Kawmine Rosette, they are calling upon the new contestants to withdraw from the pageant to avoid wasting their time becoming subjects of an exploitation.

- Advertisement -

The Congolese representative Vanessa Kilem who could not join the live stream emphasised through comments their common desire to prevent such exploitation and ill-treatment from occurring again in the very near future, to them it is more about saving their fellow sisters in the industry.

This has absolutely very little to do with the cash prize, $3000 can be easily earned in modelling gigs here and there, however, it is about the fact that beauty pageant companies think it is okay to get away with treating ladies whichever way that pleases them. Beauty Queens have dreams but these companies crush our dreams when they treat us like we do not matter – said the Gambian representative Adama Jobe.

The Miss Fashion Week Africa Team has gone on to organise a new pageant in 2018 and already models are alarmed by the contracts they have been presented with.

The new contestants are to cater for their own flight tickets and accommodation to the US, yet they are bound by very strict terms that restrict them from doing any work outside the scoop of MFWA.

Our flight tickets to the US were catered for last year, however, we did not receive our winnings or any form of support to start work in our various countries. My advice would be to stay away from this pageant and any pageant with vague terms – Rauna, the Namibian representative advised upcoming models to avoid falling into a dangerous trap.

Africa models are already struggling enough in the beauty industry, the last thing that our Melanin Queens need- are drawbacks like these ones.

Do you stand with the ladies? Use the Hashtag #IstandWithTheLadies and #ProtectOurGirls to share this article.

Skims: Kim Kardashian West To Dress Team USA At The 2021 Olympics
2021 Couture Africa Style Awards: Sheilah Gashumba, Kenzo, Sheebah Nominated
Judith Heard Is Representing Uganda in Miss Elite Pageant
Anita Fabiola 10 Best Fashion moments before NBS Katchup
Judith Heard Celebrates Birthday After Honoring Twin Daughters’ Milestone
TAGGED:FashionKamwine RosetteMiss Fashion Week Africa 2018Miss Fashion Week Africa 2019Miss Fashion Week Africa Kamwine Rosette

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
I have read and agree to the terms & conditions
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp Reddit Email Copy Link
Share
ByJacob Mugwana
Online Editor
Follow:
An aspiring international media journalist with experience at Lifestyle Uganda, I bring a passion for storytelling and a keen eye for trends in digital media and fashion. As a two-time nominee for the Abryanz Style and Fashion Awards in 2014 and 2015, I’m committed to blending creativity with journalistic rigor. Alongside my journalism work, I support businesses by offering web design and development services, along with strategic advice to enhance their social media presence and engagement. WhatsApp me on +256781873083.
Previous Article Makeup by Olga: Makeup artist Olga Nampima opens new store in Kampala Makeup by Olga: Makeup Artist Olga Nampima Opens New Store in Kampala
Next Article This week on Lifestyleug.com - Star Sighting with Makeup Artist Daniel Otim Meet Daniel Otim – Kampala’s best Male Makeup Artist

Stay Connected

45.2kFollowersLike
5.1kFollowersFollow
213FollowersPin
35.6kFollowersFollow
11kSubscribersSubscribe
400FollowersFollow
- Advertisement -

Latest News

Uganda rolls out electronic express penalty system to curb road accidents.
Uganda: Health Ministry Backs New Traffic Penalty System Amid Rising Road Accidents
Health & Living
30th May 2025
Bebe Cool opens up on daughter’s illness during break the chains album launch.
Bebe Cool Launches New Album ‘Break The Chains’ Amid Reflections on Career and Personal Struggles
Entertainment
30th May 2025
Cedric Babu in critical condition as family launches urgent fundraiser.
Ugandan Media Star Cedric Babu Needs Emergency Heart Transplant Abroad
Entertainment
30th May 2025
Ugandan banker honoured at top African finance awards.
Uganda’s Dr Patricia Adong Ojangole Named African Banker of the Year
Business News
30th May 2025
//

At Lifestyle Uganda, we inform, entertain, and inspire action through the content we create — empowering you to live a celebrity life.

Quick Link

  • Home
  • News
  • Business
  • Entertainment
  • Health & Living

Top Categories

  • About Us
  • Send a Tip
  • Terms of Use
  • Privacy Policy
  • Contact

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

I have read and agree to the terms & conditions
Lifestyle UgandaLifestyle Uganda
Follow US
© 2025 Lifestyle Uganda. A Now & Entertainment Media Company. All Rights Reserved.
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc..
I have read and agree to the terms & conditions
Zero spam, Unsubscribe at any time.
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?

Not a member? Sign Up