Another important aspect of this feature is that the Prime Video Kids Profile will be blocked for purchase.
Amazon Prime Video customers can start to see that the site is similar to Netflix. Subscribers, like fellow streaming services, can now create up to six profiles per account.
As of Tuesday, Amazon Prime Video offers a multi-profile model in the U.S. and internationally. Just a few weeks ago, Amazon launched the service in India and many other African countries. After finding success there, they expand their model worldwide.
New features
The update allows one Prime account to have one owner and five other users. This makes it easier for parents and guardians to control what children see.
Before this, Prime Video users had the option to install parental controls in device-based mode. This allowed parents to put their parents’ locks on adult content for a particular laptop or TV. It caused problems when children and parents shared a device.
Now, the multi-profile system has a Prime Video Kids profile. This profile will allow viewers to access content created for ages 12 and up. The site will also provide search results and suggestions for this younger age group. It is worth noting that there will still be access to content downloaded in the children’s profile.
Another important aspect of this feature is that the Prime Video Kids Profile will be blocked for purchase. In this way, bored children are unwittingly unable to handle the parent’s credit card bill. In regular adult accounts, parents can ensure that this does not happen by requiring a PIN to rent or buy movies.
Why Prime Video is introducing a multi-profile model now?
Amazon Prime Video users have been requesting this change since they first launched the site. It seems strange that the company has already waited so long to offer the services already provided to its biggest competitors, Netflix and Hulu.
This change marks the problems faced by many families and many members of the household watching the same series separately. That practice blows up the season progress track. Separate suggestions and progress tracking have already been available on Netflix for six years.
Finally, Amazon overcame this irritation.
Although the company does not explain why it took so long, the timing of the decision is telling. The Amazon single-user model has been around for so long (friends borrow passwords from each other) to minimize the free-ride problem. But the demand for streaming during coronavirus infections is at an all-time high.
With the recent appearance of Disney +, HBO Max, Peacock and QB, the streaming field is more crowded than ever before. Like its other services, Amazon is trying to keep its grip on the video streaming market.
What channels are included with Amazon Prime?
- HBO ($14.99 per month)
- Showtime ($8.99 per month)
- Cinemax ($9.99 per month)
- Starz ($8.99 per month)
- Mubi ($5.99 per month)
- Sundance Now ($6.99 per month)
- Sports Illustrated TV ($4.99 per month)
- Comic Con HQ ($4.99 per month)
What is free with Amazon Prime Video?
Stream for free from a large library of movies and TV shows and rent the latest releases at low prices, including Amazon Originals content.
Prime members can also subscribe to more than 100 channels, including HBO, Showtime and CBS All Access, and only pay for the channels which they want.
