By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Lifestyle UgandaLifestyle UgandaLifestyle Uganda
  • Home
  • News
    • International News & Politics
    • Education
    • Sports
    • Money & Finance
    • Mobile and Telecommunication
    News
    Get breaking news, music updates, and celebrity stories from Uganda and East Africa. Stay informed with Lifestyle Uganda—your insider source for real-time industry updates.
    Show More
    Top News
    Lycamobile Uganda data bundles and voice (1)
    Lycamobile Uganda: 4 Most Frequently Asked Questions & Answers
    4th April 2025
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    5th October 2023
    Bobi Wine and Barbie Share First Joint Magazine Cover
    Bobi Wine and Barbie Share First Joint Cover on Parents Magazine in Kenya
    3rd November 2018
    Latest News
    Congo reports new Ebola outbreak, Uganda on alert over cross-border spread
    7th September 2025
    Shaka iLembe to end with season three, telling the final chapter of Zulu king’s reign
    5th September 2025
    Museveni opens Uganda’s first fish feed factory with Dutch investment
    4th September 2025
    Kenya and Uganda agree to scrap trade barriers at key border posts
    3rd September 2025
  • Business
  • Entertainment
    • Music
    • Celebrity
    • Biography
    • Lifestyle
      • Fitness
      • Pop Culture
      • Travel/Culture
    Entertainment
    Stay up-to-date with Lifestyle Uganda Entertainment—the latest news, celebrity gossip, films, and TV shows from Uganda, Nigeria, Kenya, and South Africa.
    Show More
    Top News
    Lycamobile Uganda data bundles and voice (1)
    Lycamobile Uganda: 4 Most Frequently Asked Questions & Answers
    4th April 2025
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    5th October 2023
    about Barbie Itungo Kyagulanyi
    Who is Barbie itungo Kyagulanyi: 11 Facts You Need to Know About Bobi Wine’s Wife?
    14th April 2025
    Latest News
    Shaka iLembe to end with season three, telling the final chapter of Zulu king’s reign
    5th September 2025
    Giorgio Armani, designer behind a $10bn empire, dies aged 91
    5th September 2025
    Baby Gloria marries Mbaleka Jonas, the fellow singer she met through gospel music
    29th August 2025
    Joshua Baraka to headline debut Kampala concert in November
    29th August 2025
  • Fashion
    • Beauty Trends
    • Accessories
    • Hair
    • Lipstick
    • Makeup
    • Skincare
    FashionShow More
    Hollywood favourite Giorgio Armani dies at 91.
    Giorgio Armani, designer behind a $10bn empire, dies aged 91
    5th September 2025
    Santa Anzo and Inspire Africa at UNAA 2025.
    Inspire Africa joins Santa Anzo in coffee-meets-fashion showcase at the UNAA Convention in New Orleans
    30th August 2025
    MultiChoice backs beauty training to boost local storytelling.
    MultiChoice Uganda backs makeup masterclass to boost local talent, strengthen film industry
    31st July 2025
    Miss Uganda 2025 launch highlights shift in strategy.
    Search for Miss Uganda 2025/2026 Begins with Centralised Format
    13th June 2025
    Mental health advocate Hasset Dereje shines at Miss World, secures Africa title.
    Ethiopia’s Hasset Dereje Named Miss World Africa and First Runner-Up at 72nd Miss World Pageant
    2nd June 2025
  • Health & Living
  • Tips & Advice
Search
© 2023 Lifestyle Uganda. All Rights Reserved.
Reading: #SportsTourismKE: How Much Do You Know about Sports Tourism in Kenya?
Share
Sign In
Notification Show More
Font ResizerAa
Lifestyle UgandaLifestyle Uganda
Font ResizerAa
  • Home
  • News
  • Business
  • Entertainment
  • Health & Living
Search
  • Home
  • News
    • International News & Politics
    • Education
    • Sports
    • Money & Finance
    • Mobile and Telecommunication
  • Business
  • Entertainment
    • Music
    • Celebrity
    • Biography
    • Lifestyle
  • Fashion
    • Beauty Trends
    • Accessories
    • Hair
    • Lipstick
    • Makeup
    • Skincare
  • Health & Living
  • Tips & Advice
Have an existing account? Sign In
Follow US
© 2023 Lifestyle Uganda. A Now & Entertainment Media Company. All Rights Reserved.
Lifestyle Uganda > Blog > Lifestyle > Fitness > #SportsTourismKE: How Much Do You Know about Sports Tourism in Kenya?
FitnessTravel/Culture

#SportsTourismKE: How Much Do You Know about Sports Tourism in Kenya?

A fast-rising sector, Kenya’s sports tourism now generates trillions yearly. See what’s fueling the growth.

Josephine Wawira
Last updated: 2nd May 2025 1:37 am
By
Josephine Wawira
ByJosephine Wawira
A Communications Officer at Sustainable Inclusive Business Kenya, with over 6 years of progressive writing and broadcast experience. Mobile: +254 710374677 / +254 784130225
Follow:
Share
6 Min Read
Sports Tourism in Kenya Now Worth Trillions
Vipingo Ridge Golf Course
SHARE
#SportsTourismKE: Vipingo Ridge Golf Course
#SportsTourismKE: Vipingo Ridge Golf Course

Globally, the sports tourism in Kenya market is a fast-growing sector of the travel industry and equates to Ksh. 60.7 trillion a year.

Closer home, the tourism, travel and hospitality sector directly contributed Ksh. 294.6 billion to the Kenyan economy in 2017, which is approximately 3.7% of the GDP; according to the Kenya Hospitality Report.

The emphasis on sports as one of the potentially key tourism products was clearly demonstrated by the Brand Kenya Board, the state agency mandated to coordinate marketing initiatives for the country.

This was through a recent social media campaign dubbed “Think Tourism”, that highlighted the various sports in Kenya which contribute to travel and tourism in the country.

In one of its posts, Brand Kenya appreciated the potential of sports in providing enthusiasts with adrenaline filled adventures, while also acknowledging the lack of adequate publicization of sports tourism in Kenya as a travel package.

Brand Kenya Board on Sports Tourism in Kenya
Brand Kenya Board on Sports Tourism in Kenya

Shifting focus to the game that is Golf, Kenya provides well-developed golf courses, favourable weather conditions, and conducive business environment for Golf Tourism to thrive.

- Advertisement -
lifestyle uganda adwords

With 62% of direct travel and tourism GDP generated from domestic travel spending in 2017 (38% from foreign spending), it is high time golf administrators in Kenya paid closer attention to initiatives that will attract more domestic golf tourists in the coming years.

Besides, the country hosts the only PGA-approved golf course in East Africa – the Vipingo Ridge Baobab Course. Kenyans expressed avid sentiments about Golf Tourism in Kenya, during the earlier discussed ‘Think Sports’ campaign.

A clear major contribution to the growth of golf tourism all round is the golfers’ willingness to part with their banknotes for the love of the game.

This not only covers the courses but also the hospitality services pertaining to the game; including accommodation and sumptuous meals to spice up the placid disposition ahead of the exotic game.

With the growing popularity of golf tourism particularly as a form of recreational sport, Golf Clubs doubling up as accommodation facilities across the country are literally capitalizing on this sleeping revenue giant.

- Advertisement -

The Game of Golf is also reputable for the networking platform it provides participants while keeping tabs of their scorecards.

It attracts deluxe tourists, senior managers, company owners, government officials, reputable states people, politicians, and business investors among others; many of whom are repeaters.

- Advertisement -

This improves the organizational, marketing and bidding capabilities of people looking to enhance their network. Furthermore, some who have played together for years end up creating close-knit friendships and families.

Golf is key in job creation and nature conservation

From caddies, and maintenance workers, training and instruction managers, equipment maintenance crew, to the entire club management team; the game provides employment for thousands of people across the country.

In addition, there are also the employees at onsite restaurants, hotels and other related amenities and services, who are all part of the 1.1 million jobs (9% of total employment) supported by the travel and tourism sector in Kenya in 2017.

Is there anything as breathtakingly exquisite as the view of a well-pruned golf course? The efforts put towards the maintenance and care go a long way in nature conservation.

For instance, the Sigona Golf Club in Kikuyu has 80-years of history, carved out of a wattle tree plantation in 1938. The natural forest is preserved within the 300-acre golf course.

#SportsTourismKE: Sigona Golf Course
#SportsTourismKE: Sigona Golf Course

Such a concept enables the Club to increase its competitive edge in the international arena, attracting tourists who are keen on getting in touch with nature, and on interacting with the community to enjoy a healthier and interactive holiday.

Both sides of the fairway are lined with trees which make the Sigona Golf Course an ideal nature walk to be explored in 4 hours by guests and non-golf enthusiasts. Flowering trees and bushes make it a picturesque course and a very pleasant place to walk.

In conclusion, it is no doubt that sports tourism in Kenya is experiencing steady growth. Destinations and hotels are as a result developing tourism products that incorporate the sports concept such as golf.

To accommodate the ever-evolving traveller including the subtle golfer, all tourism stakeholders must work on consolidating the gains previously earned, the present demands as well as the budding future of golf tourism and the entire sports tourism in Kenya

Corporate leader Juliana Kagwa named UTB CEO, replacing Lilly Ajarova
Importance of Innovation and Digitalization in growing Tourism
How to use Travel to unplug and Connect with nature for a Stable Mental Life
Uganda Airlines Launches Direct Entebbe–London Gatwick Flights in Strategic International Push
#TulambuleNeZari: How To Be Like Zari The Bosslady, almost in Everything
TAGGED:Golf more than just a gamejumiajumia travelSports TourismSports Tourism in KenyatourismTravel

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
I have read and agree to the terms & conditions
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Whatsapp Whatsapp Reddit Email Copy Link
Share
ByJosephine Wawira
Follow:
A Communications Officer at Sustainable Inclusive Business Kenya, with over 6 years of progressive writing and broadcast experience. Mobile: +254 710374677 / +254 784130225
Previous Article Zari Hassan is the new Uganda Tourism Ambassador #TulambuleNeZari: How To Be Like Zari The Bosslady, almost in Everything
Next Article Sheebah's Best Fashion Moments in Honor of Her Upcoming Omwooyo Concert Sheebah’s Best Fashion Moments in Honor of Her Upcoming Omwooyo Concert

Stay Connected

45.2kFollowersLike
5.1kFollowersFollow
213FollowersPin
35.6kFollowersFollow
11kSubscribersSubscribe
400FollowersFollow
- Advertisement -

Latest News

Uganda on alert as Ebola spreads in neighboring Congo.
Congo reports new Ebola outbreak, Uganda on alert over cross-border spread
Health & Living International News & Politics
7th September 2025
Nomzamo Mbatha returns to lead Shaka iLembe’s final season.
Shaka iLembe to end with season three, telling the final chapter of Zulu king’s reign
Entertainment News
5th September 2025
Hollywood favourite Giorgio Armani dies at 91.
Giorgio Armani, designer behind a $10bn empire, dies aged 91
Entertainment Fashion
5th September 2025
Museveni hails fish feed plant as key to Parish Development Model.
Museveni opens Uganda’s first fish feed factory with Dutch investment
Business News
4th September 2025
//

At Lifestyle Uganda, we inform, entertain, and inspire action through the content we create — empowering you to live a celebrity life.

Quick Link

  • Home
  • News
  • Business
  • Entertainment
  • Health & Living

Top Categories

  • About Us
  • Send a Tip
  • Terms of Use
  • Privacy Policy
  • Contact

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

I have read and agree to the terms & conditions
Lifestyle UgandaLifestyle Uganda
Follow US
© 2025 Lifestyle Uganda. A Now & Entertainment Media Company. All Rights Reserved.
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc..
I have read and agree to the terms & conditions
Zero spam, Unsubscribe at any time.
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?

Not a member? Sign Up