TuneCore, the leading development partner for self-releasing artists, has announced the appointment of Andile Mbete as Head of TuneCore, Southern Africa
KAMPALA | LIFESTYLE UGANDA ( https://lifestyleuganda.com/) — Founded in Paris by Believe, one of the world’s leading digital music companies, TuneCore, the leading development partner for self-releasing artists, has announced the appointment of Andile Mbete as Head of TuneCore, Southern Africa.
In his new role, Mbete will report to Faryal Khan-Thompson, TuneCore’s Vice President, International.
The Vice President, Khan-Thompson, stated, “As TuneCore continues to expand around the world, we’re committed to ensuring that our artists have localized teams who understand the diverse, unique landscape of each regional music market.”
He added: ”Africa is one of the fastest growing music markets in the world, and with the help of Andile’s industry knowledge and expertise, we’re thrilled to be able to more effectively support African artists and highlight the incredible talent coming from the region.”
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Upon his appointment, Mbete said: “It is a truly exciting time to be in the music industry and to be a part of a company like TuneCore that firmly believes in empowering self-releasing musicians to take full control of their music and careers.”
”As the world takes greater notice of the talents and sounds from the African continent, I am excited to have a hand in contributing to the growth and expansion of Africa’s art and cultural heritage through music.”
In his previous role, Andile Mbete managed a team responsible for developing and implementing marketing and content strategies for international and local artists at Sony Music’s Columbia and Epic Records.
As a former Digital Brand Manager at South African retailer Markham 1873 and Content Director at creative advertising agency Black River FC, Andile Mbete also brings to the table expertise in brand marketing and consumer research.
Among TuneCore’s recent expansion efforts across Africa, Andile Mbete’s appointment is the latest, including the company’s partnership with Africa’s Afrochella for the “Rising Star DJ Challenge,” a competition to select one independent DJ from the continent that will perform next week at the festival.
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Afrochella and TuneCore selected the top three DJs to compete at next Tuesday’s final contest round at the Afrochella Music Museum at BBNZ after reviewing more than a hundred entries and tallying votes from music lovers and DJ fans around the globe.
