In the ‘Life Inside Ayoba’ Campaign, Ayoba Users Can Send MTN MOMO for Free

‘Life Inside ayoba’ is a campaign launched today by MTN Uganda and SIMFY. It will enable ayoba users to send MTN MoMo free to other ayoba users for a limited period.

lifestyleug.com__‘Life Inside Ayoba’ Campaign Offers MTN MOMO for Free (1)
As part of a new campaign dubbed ‘Life inside ayoba’, MTN customers can now send MoMo for free to fellow ayoba users using the ayoba App. FILE PHOTO

KAMPALA | LIFESTYLE UGANDA ( — MTN Uganda and SIMFY, the developers of ayoba, have today launched a key campaign called ‘Life inside ayoba’, which will allow ayoba users to send MTN MoMo free to their friends.

  • MTN MoMo will be offered to Ayoba users free in the campaign titled ‘Life inside Ayoba’
  • Ayoba recently received the Marketing World Awards 2021 Best OTT Brand of the Year award.
  • Ayoba also won Best Mobile Application at the 2020 Africa Digital Award in November.
  • Check out also, 11 Frequently Asked Questions About MTN Mobile Money.
  • See also MTN Uganda lowers withdrawal rates for its mobile money service.

The African super app, ayoba, was launched in Uganda last year (2020). It is the first instant messaging app that provides its users with the privilege of digitally sending cash while chatting, allowing them to seamlessly transact without having to pause their conversations.

Ayoba users will be able to send MTN Mobile Money for free in-app for a limited time and enjoy all the unique and exciting features of the ‘SuperApp’ including chat, voice and video calling, content sharing, music and playlists, and games.

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Introducing the ‘Life inside ayoba’ campaign, Olivier Prentout, the Head of Customer Marketing for Ayoba, noted that the app would appeal to many consumers since it provides digital solutions to daily life needs in a practical manner that is affordable.

“We took a look at what the African user base is looking for, and developed ‘Life inside Ayoba’, an innovative and textured campaign. As we launch the campaign,” said Prentout, “we are excited to have the full support of MTN.”

”The ‘Life inside Ayoba’ campaign builds on ‘what unites African countries’. We have created textured and innovative marketing campaigns that are very proud of launching the campaign with the full support of MTN”.

He also noted that the app has been praised for its unique and exciting practicality, as it offers the user everything they need in a single app that works on both Android and iOS devices.

Ayoba recorded 8 million monthly active users across the MTN Group in July 2021 with 400,000 active users in Uganda. Recently, Ayoba won the Best OTT Brand of the Year award at the Marketing World Awards 2021.

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This win follows ayoba’s Best Mobile App win at the Africa Digital Award in November 2020.

According to Susan Kayemba, the Senior Manager for MTN Uganda Digital Services, ayoba is an instant messaging app that enables people to stay connected digitally by providing them with affordable and simplified, inclusive and functional digital communication services.

“The ayoba app is perfect for the Ugandan market. It is vibrant and relevant and will appeal to everyone especially the youth, Most importantly, ayoba is an all-in-one app that gives you chat and call options, music, games, news, sports and much more information at no data cost in addition to sending MTN MoMo free of charge using ayoba. We urge our customers to seize the Life inside ayoba campaign and relish the transformational all-in-one App that is ayoba” Kayemba said.

Kayemba says even though ayoba is available to anyone across all networks, MTN customers receive free data for using ayoba.

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The free data provision does not apply to voice and video calls.

Customers can also download the app from for free so they can use their free data allocations for all activities available in the app, such as messaging, browsing, gaming, and listening to music.

How to send Mobile Money for free with the Ayoba app

The Ayoba app allows you to send free Mobile Money using the chat feature.

Go to Chats and select the person you’d like to chat with, Select the attachment icon, then select the money icon, Finally, select Send MoMo and follow the instructions.

Enter the amount and reason, you will be prompted to enter the MoMo pin, the transaction is completed, and you will receive a notification via SMS.

Users of Ayoba can use an in-app assistant called Aya to assist them in learning how to use an instant messaging app. Aya appears automatically in each chat and helps explain how to use features within Ayoba.

Lifestyle Uganda

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