Spotify is expanding into more than 80 new markets including key countries across Africa, such as Uganda, Kenya, Ghana and Nigeria.
Spotify is expanding into more than 80 new markets in more than 36 new languages, including key countries across Africa, such as Uganda, Kenya, Cote d’Ivoire, Ghana, Nigeria and Zimbabwe.
In total, these 80 markets have more than a billion people, half of whom already use the Internet, Spotify says.
The vast expansion in the coming days means that Spotify will be active in more than 173 markets. The news comes almost a year after spot music rival Apple Music announced its expansion into 52 new global markets, reaching a total of 167 markets.
Spotify’s announcement was made today (February 22) during the company’s Stream On event by its Chief Freemium Business Officer Alex Norstrom.
Norstrom explained that SPOT will be launched in many of these markets, “developing over time with a core library of content and features”. “We believe there may be more than 1 billion Spotify users in these markets,” he said.
In a blog post expanding on the news, Spotify says its free and premium plans will be available in all-new markets, and in selected markets, the company will offer individual, duo, family, and student plan options.
Spotify has also announced a new HiFi subscription, which will be launched in select markets later this year.
Alex Norstrom said: “Spotify will expand into more than 80 new markets worldwide. With these startups, today we are on a journey to run all the remaining major markets that do not have Spotify.
“We start across Asia and Africa, the Caribbean, Europe and Latin America. In total, these markets represent more than a billion people, half of whom already use the Internet.”
“Some of the places we go to, like Bangladesh, Pakistan and Nigeria, have the fastest-growing internet population in the world.”
“A new generation of creators and listeners is on the rise, driven by passion and creativity and empowered by great advances in technology.”
Spotify includes a full list of new markets below.
- Antigua and Barbuda
- Burkina Faso
- Cabo Verde
- Côte d’Ivoire
- The Gambia
- Lao People’s Democratic Republic
- Marshall Islands
- Papua New Guinea
- San Marino
- Sao Tome and Principe
- Sierra Leone
- Solomon Islands
- Sri Lanka
- St. Kitts and Nevis
- St. Lucia
- St. Vincent and the Grenadines
- Trinidad and Tobago