Music Mogul Jamal Edwards, the Father of SBTV, Dies at 31

Music mogul Jamal Edwards, who founded YouTube channel SBTV to launch the careers of Ed Sheeran and Jessie J, dies at age 31.

lifestyleug.com__Jamal Edwards the founder of SBTV dies at age 31 (1)
It has not been revealed what caused Edwards’ death, but the BBC reported that his passing occurred on Sunday morning, February 20, 2022. PHOTO via @Sky News

KAMPALA | LIFESTYLE UGANDA ( — Music mogul Jamal Edwards, who helped launch the careers of Ed Sheeran and Jessie J through the YouTube channel SBTV, dies at the age of 31.

  • The founder of the YouTube channel SBTV, Jamal Edwards, dies at the age of 31.
  • The BBC reported that Jamal Edwards died on Sunday morning, February 20, 2022.
  • However, no further details about his death have been released.

Jamal Edwards helped artists like Dave, Ed Sheeran, and Jessie J become famous when he founded SBTV, an online urban music platform.

The BBC reported that Jamal Edwards died on Sunday morning, February 20, 2022, but no further information has been released.

SBTV, the UK outlet reported, was owned by Jamal Edwards and featured early videos of stars before they were signed to major labels.

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His platform has launched the careers of many artists including Jessica Ellen Cornish, known professionally as Jessie J, and British rapper Michael Ebenezer Kwadjo Omari Owuo Jr., known professionally as Stormzy and Dave.

The Guardian reports that Edwards began the channel “on a $27.20 phone” while at school in 2006. SBTV has amassed almost 1 billion views and over 1.2 million followers since then.

A year after he turned 24, Jamal Edwards was awarded the Member of the Order of the British Empire (MBE) for his achievements in music.

In 2019, Edwards directed Chelsea FC’s remix video of grime artist Capo Lee’s ‘Style and Swag‘, a video featuring players such as Callum Hudson Odoi, Ruben Loftus Cheek, Ngolo Kante, Christian Pulisic, Tamy Abraham, Michy Batshuayi.

Edwards launched the ‘8BARS’ mobile app in November 2021: a groundbreaking platform for up-and-coming artists.

The app received investments from Nines, early Spotify investors, and a partnership with SoundCloud.

Edwards launched the house and dance music event night, ‘Cultivation’, under the pseudonym Jamal Artman in 2021, as a tribute to his birth name.

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Twitter has been flooded with tributes to the late Jamal Edwards, including those from London mayor Sadiq Khan, Chelsea FC, Adam Deacon, Big Zuu, Denise Welch and many others.

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