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Lifestyle Uganda > Blog > Shopping and Retail > Shopping Trends > Bettinah Tianah: Building Your Brand using Social Media (Facebook, Instagram and Twitter)
Beauty TrendsCelebrityFashionNewsShopping TrendsTips

Bettinah Tianah: Building Your Brand using Social Media (Facebook, Instagram and Twitter)

Jacob Mugwana
Last updated: 2020/02/04 at 8:49 PM
Jacob Mugwana
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8 Min Read
bettinah tianah social media instagram fashionpreneur3
Bettinah talks social media at FashionPreneur Summit. Photo/Instagram/BettinahTianah
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FashionPreneur summit: How Bettinah Tianah is building a personal brand using social media (Facebook, Instagram and Twitter)

bettinah tianah social media instagram fashionpreneur2
Bettinah Tianah: Building Your Brand using Social Media. Photo/Instagram/BettinahTianah

With a total of more than 133K followers on Facebook, 504K on Instagram and 16.2K on Twitter, Bettinah Tianah real names Betty Nassali has effectively used the 3 social media platforms to differentiate her personal brand from others.

Contents
How Bettinah Tianah built a personal brand using Facebook, Instagram and Twitter#1. Know the voice and style of the brand#2. Use visuals (Check Bettinah Tianah Instagram) #3. Be transparent #4. Post relevant content#5. Be consistent3 Most successful contents on Bettinah Tianah Instagram3 Most successful contents on Bettinah’s Facebook

The burgeoning African beauty brands herself as Bettinah Tianah on Facebook and Instagram, and on Twitter, she is BTianah. This explains why her brand is strong, making her among the most followed celebrities in Uganda on Instagram.

Fans have witnessed the continued popularity of Asfa’s award-winning fashionista as she continues to take part in various projects such as partnering with, among others, Fly Emirates, Coca Cola, Mestil Hotel and gracing our screens as co-host of the NTV Style Project.

In this recap of the Asfa FashionPreneur summit that has just been concluded, we will look at one of the panellists, Bettinah Tianah’s overall social media presence, and how the recent development of social media has become a symbol of her entry into the business world.

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How Bettinah Tianah built a personal brand using Facebook, Instagram and Twitter

Under the theme: Building Your Brand Using Social Media for the 2019 FashionPreneur Summit, Bettinah revealed five successful strategies to maintain a cohesive brand across multiple social media networks.

Brand awareness is referred to as the primary need for business and business advertisers in both business and customer sectors.

SEE ALSO  Bettinah Tianah Is Nominated for TC Candler’s 100 Most Beautiful Faces of 2020

Approximately 2.1 billion people (a little more than 66% of dynamic web clients) own at least a social media account. So it is easy to understand why business and consumer marketers believe that social media is key to building a brand almost unanimously.

It doesn’t take a night to build a brand; it takes time and dedication. As indicated by Brandchannel, it took 15 years for Nike to bond its image by concentrating on keeping up a ‘360-degree conveyance,’ guarantee its image was steady overall items, publicizing, client assistance and bundling.

On social media, we watched the fashionista transition from a mere student at Cavendish University to a digital beauty and fashion influencer.

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Photo/Instagram/BettinahTianah
Photo/Instagram/BettinahTianah

In a 10-minute time frame at the FashionPreneur Summit, Bettinah expressed her understanding of the power of building your brand using social media.

At the recently concluded @abryanzstyleandfashionawards fashionpreneur summit, I was given approximately 10 minutes, to throw light on one of the most asked questions in my DM on all my socials.

Bettinah at FashionPreneur summit

I have learnt a lot about social media through reading articles on the internet, books and at University, however, I spend a lot of time on the internet, picking tips here and there thus widening my knowledge.

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Bettinah at FashionPreneur summit

#1. Know the voice and style of the brand

This starts by finding a niche in which you can provide unique insights and experiences (for example, travel, fashion, fitness) and deliver high-quality content.

Make sure that your niche is something for which you are passionate and something for which you can produce quality content.

It will make it easier to create high-quality photos and captions that capture the attention of your target audience by choosing a subject area where you are experienced and have something special to share.

SEE ALSO  Designer and Founder of Off-White, Virgil Abloh, Died at 41

#2. Use visuals (Check Bettinah Tianah Instagram)

Visual content lets you engage with your audience at the highest level, especially when you use social media as a marketing tool, according to a study by HubSpot.

While most social media platforms allow you to share visual content, but Instagram is one platform which helps you make the most of it. And, we can see that on her Instagram account.

#3. Be transparent

Use social media to be transparent and give a glimpse of what’s going on in your life or business. Be sure to have fun with it, as you want to show that your team, family or coworkers are the kind of people your followers would like to hang out with

Remember, people do business with people, not brands.

#4. Post relevant content

There’s no substitute for creative content. If your content is great, people will like your posts and comment on them.

Nowadays, social media is all about great visuals. So please include vivid colours and frame your photos well.

You can create stories about your products instead of just writing and promoting them.

#5. Be consistent

Some brands are sharing new content almost every hour to millions of followers. You likely do not have resources to post content like that as a micro-influencer.

And a lot of micro-influencers with a few thousand followers only want to post once or twice a day.

A Union Metrics study has shown that the most important aspect of growing and maintaining a targeted audience is not necessarily how often you post; it’s that you post consistently.

3 Most successful contents on Bettinah Tianah Instagram

View this post on Instagram

A post shared by Bettinah Tianah (@bettinahtianah)


Total Likes
13582
Total Comments
356
Total Engagement
13938

SEE ALSO  Introducing BT Beauty Uganda, Organic beauty products by Bettinah Tianah

View this post on Instagram

A post shared by Bettinah Tianah (@bettinahtianah)


Total Likes
12534
Total Comments
225
Total Engagement
12759

View this post on Instagram

A post shared by Bettinah Tianah (@bettinahtianah)


Total Likes
12048
Total Comments
410
Total Engagement
12458

3 Most successful contents on Bettinah’s Facebook


Total Reactions
12571
Total Shares
127
Total Comments
237
Total Engagement
12935


Total Reactions
8705
Total Shares
140
Total Comments
190
Total Engagement
9035


Total Reactions
4608
Total Shares
56
Total Comments
363
Total Engagement
5027

About Fashionpreneur summit

In addition to the ASFA awarding event, the ASFA also hosts a FashionPreneur summit, where Fashion is exhibited and shown, and it is at this event that all Fashion stakeholders meet and share a platform.

The FashionPreneur summit is an immersive business workshop focused on fashion and creative industry’s role in shaping the economy.

Participants receive expert advice from a panel of business and creative professionals on how to monetize their venture, seek financing, market their products, handle finance and more.

The 2019 ASFA Fashionpreneur Summit is a great platform for inspiring young aspiring people in the fashion industry to pursue their artistic and entrepreneurial fervour.

Key stakeholders in the fashion industry will share their motivation, discuss the challenges they face as fashion entrepreneurs, and discuss their perspectives as they discuss solutions to inspire the next generation of fashion entrepreneurs.

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TAGGED: 2019 FashionPreneur Summit, About Fashionpreneur summit, Asfa FashionPreneur summit, Bettinah Tianah, Bettinah Tianah Facebook, Bettinah Tianah FashionPreneur summit, Bettinah Tianah instagram, Bettinah Tianah real names, Bettinah Tianah real names Betty Nassali, Bettinah Tianah social media, Bettinah Tianah Twitter, Betty Nassali Facebook, Betty Nassali instagram, Betty Nassali Twitter, real names Betty Nassali

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Jacob Mugwana 10th November 2019
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By Jacob Mugwana
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Am an aspiring international media journalist, a nominee for Abryanz Style and Fashion Awards 2014 and 2015, and I help provide companies with tips & recommendations for improving their social media presence. WhatsApp +256781873083.
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