Ghanaian rapper Michael Owusu Addo, also known as Sarkodie, has signed a publishing agreement with Sony Music Publishing UK.
KAMPALA | LIFESTYLE UGANDA — ON TUESDAY, the UK division of Sony Music Publishing announced that it had signed Sarkodie, known professionally as Michael Owusu Addo.
It is unclear what exactly the deal involves, but it is expected to increase the international reach of Sarkodie’s music since he was a solo artist before this deal.
Sarkodie took to his social media platform to announce that he is officially a part of the Sony Music Publishing UK family.
Sarkodie confirmed the news by saying, “Officially part of the Sony Music Publishing family in the UK.”.
“Officially part of the Sony Music Publishing – United Kingdom family,” Sarkodie said confirming the news.
Speaking on a local music station on Tuesday, Sarkodie explained that the track record of Sony Music attracted him to the company.
”Whenever you work with Sony, you know they have worked with a lot of great people, and it’s best when they deal with your admin stuff for publishing. I can’t elaborate, but it’s a general publishing deal that they will handle publishing,” he said.
“With a company like Sony, you know the list of people they have worked with, they are professional, and it’s best when they deal with your admin stuff when it has to do with publishing, i can’t go into detail, but it’s a general publishing deal that will see them handle publishing,” he said.
As a result of the arrangement, Sony Music Publishing UK was “far beyond thrilled” and promised, “even more exciting things to come.”
Sarkodie signed this deal with Sony Music just days after the release of his sixth studio album, ‘No Pressure’.
Sarkodie told Audiomack that he has experience with the process since he has been doing it for over ten years.
“I have been doing this for over 10 years, and I trust the process,” Sarkodie told Audiomack.
“I believe in growth, I believe in going through the stages, and I don’t skip any stages, so I went through what I needed to go through for 10 years to build the Sarkodie brand.”
”To build the Sarkodie brand, I went through what I had to go through for 10 years as a person who believes in growth, going through the stages, and not skipping a stage.
”The pressure that is put on artists does not allow them to rise to the next level because of what people expect them to do, but at this point, my mission is to tell people I trust the process, even as much as I will take your suggestions.”
”The pressure put on artists doesn’t make them reach the next level, but at this point, I’m trying to tell people, no matter what advice or tips you give me, I still trust the process.”
”I wanted to make music, good music, not necessarily to please anyone but to create music, so I decided to release ‘No Pressure.'”
”No Pressure is about creating music and not necessarily trying to please anyone. I just want to make good music.”
Relatedly, Nutmeg Limited, Adidas’ representative in Ghana, announced an agreement with Sarkodie before the launch of the album that was designed to drive Africa’s creative economy.
Nutmeg CEO Valerie Fontanier-Ghajar said: “The idea is that people create, in this case, Sarkodie is creating music, and we want to acknowledge, emphasise, and promote it.”
“We want to recognize, highlight, and put out there what Sarkodie is creating,” Nutmeg CEO Valerie Fontanier-Ghajar said.
Congratulations to Sarkodie on achieving such a remarkable feat.
