By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Lifestyle UgandaLifestyle Uganda
  • Home
  • News
    • International News & Politics
    • Education
    • Sports
    • Money & Finance
    • Mobile and Telecommunication
    News
    Lifestyle Uganda brings you the latest news and information on Africa, Wizkid, Azawi, and Eddy Kenzo right from the heart of the industry.
    Show More
    Top News
    Lycamobile Uganda data bundles and voice (1)
    Lycamobile Uganda: 4 Most Frequently Asked Questions & Answers
    5th November 2021
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    19th September 2020
    lifestyleug.com__kcb bank airtel money super saver (1)
    Airtel Uganda Launches ‘airtel Money Super Saver’ in Partnership with KCB Bank
    15th November 2021
    Latest News
    $10,000 Donated by Exness to Help 2022 Nigerian Flood Victims
    20th January 2023
    Former Brazilian Minister of Sports Pele Died at the Age of 82
    30th December 2022
    37 Visa Exempt Countries to Uganda: A Complete List
    7th December 2022
    Who is Patrick Oboi Amuriat: Biography, Early Life, Family, Education, Career and Controversies
    28th November 2022
  • Business
  • Entertainment
    • Music
    • Celebrity
    • Biography
    • Lifestyle
      • Fitness
      • Pop Culture
      • Recipes
      • Travel/Culture
    Entertainment
    With Lifestyle Uganda Entertainment you will be able to get the latest news from Uganda, Nigeria, Kenya, South Africa entertainment, celebrity gossip, films, TV shows,…
    Show More
    Top News
    Lycamobile Uganda data bundles and voice (1)
    Lycamobile Uganda: 4 Most Frequently Asked Questions & Answers
    5th November 2021
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    Who is John Blaq: Biography, Profile and Life Story of Kashada John
    19th September 2020
    about Barbie Itungo Kyagulanyi
    Who is Barbie itungo Kyagulanyi: 11 Facts You Need to Know About Bobi Wine’s Wife?
    1st October 2020
    Latest News
    Nominations for the 2023 Oscars: Tems Nominated for Lift Me Up
    25th January 2023
    London’s Tottenham Hotspur Stadium to Host Massive Wizkid Show
    24th January 2023
    Tickets, Lineup, and Dates for Afro Nation Portugal 2023
    23rd January 2023
    Winners of the All Africa Music Awards 2022/2023: Burna Boy, Davido
    21st January 2023
  • Fashion
    • Beauty Trends
    • Accessories
    • Hair
    • Lipstick
    • Makeup
    • Skincare
    FashionShow More
    lifestyleuganda.com__Fenty Beauty appoints Nikita Kering as brand ambassador (1)
    Rihanna’s Fenty Beauty Appoints Nikita Kering As Brand Ambassador
    1st June 2022
    nowthendigital.com__Balenciaga to accept cryptocurrency payments (1)
    Fashion Label Balenciaga to Accept Cryptocurrency Payments in the U.S.
    28th May 2022
    Nicki Minaj at met gala 2022 (1)
    See Nicki Minaj, Hillary Clinton, Elon Musk, Alicia Keys and More at the 2022 Met Gala
    3rd May 2022
    lifestyleuganda.com-Judith Heard wins Miss Environment Africa International
    Judith Heard wins Miss Environment Africa International in India
    4th April 2022
    lifestyleuganda.com__judith heard india miss environment contest (1)
    Miss Environment International 2022: Judith Heard arrives in India
    22nd March 2022
  • Health & Living
  • Tips & Advice
Search
© 2023 Lifestyle Uganda. All Rights Reserved.
Reading: Sheila Gashumba: 5 Social Media Lessons to Learn from the Gash Glam Queen
Share
Sign In
Notification Show More
Latest News
partnership of Liquid Intelligent Technologies with Nokia
Liquid Intelligent Technologies and Nokia Partner to Drive Africa’s Innovation
Sponsored by APO GroupAPO Group
ashwagandha benefits
Ashwagandha: What Is It and How Does It Work?
Health & Living
Tems at 2023 Oscar nominations
Nominations for the 2023 Oscars: Tems Nominated for Lift Me Up
Entertainment Music
Wizkid announces London Date 29th July 2023
London’s Tottenham Hotspur Stadium to Host Massive Wizkid Show
Entertainment Music
burna boy afro nation 2023
Tickets, Lineup, and Dates for Afro Nation Portugal 2023
Entertainment Music
Aa
Lifestyle UgandaLifestyle Uganda
Aa
  • Home
  • News
  • Business
  • Entertainment
  • Health & Living
Search
  • Home
  • News
    • International News & Politics
    • Education
    • Sports
    • Money & Finance
    • Mobile and Telecommunication
  • Business
  • Entertainment
    • Music
    • Celebrity
    • Biography
    • Lifestyle
  • Fashion
    • Beauty Trends
    • Accessories
    • Hair
    • Lipstick
    • Makeup
    • Skincare
  • Health & Living
  • Tips & Advice
Have an existing account? Sign In
Follow US
© 2023 Lifestyle Uganda. A Now & Entertainment Media Company. All Rights Reserved.
Lifestyle Uganda > Blog > Entertainment > Sheila Gashumba: 5 Social Media Lessons to Learn from the Gash Glam Queen
EntertainmentFashionLifestyle UgandaNews

Sheila Gashumba: 5 Social Media Lessons to Learn from the Gash Glam Queen

Jacob Mugwana
Last updated: 2020/05/17 at 11:13 AM
Jacob Mugwana
Share
9 Min Read
Sheila Gashumba trending on social media lifestyleug (1)
Five lessons from Sheila Gashumba on social media. PHOTO/Instagram
SHARE
Sheila Gashumba trending on social media lifestyleug (1)
Five lessons from Sheila Gashumba on social media. PHOTO/Instagram

The social media world is the kingdom of Sheila Gashumba, and the rest of us like it, follow and comment.

With over 2 million social media followers and a favourite of every brand for endorsement deals, it is undeniable that Sheila Gashumba has mastered the art of social media storytelling to further enhance her popularity and promote herself and her business.

In doing so, she applies her brand directly to the consumer business to create impressive content and distribute it effectively in new media channels.

Fans have seen the continued success of the former T-Nation star as she continues with various projects such as multi-million endorsement deals with Africell, Iconic Uganda, Uber, Coca-Cola, and World Remit.

We look at the global social media presence of Sheilah Gashumba in this special edition of Digital Influencers Changing the World, and how the newly-known tweet titled Fame Won’t Pay Your Bills is symbolic of the change in Uganda, East Africa, and the rest of the world.

- Advertisement -

And for people who want a brand and presence like Sheila Gashumba, here are five lessons from Lil Stunner on social media.

1. Get to know your audience

As a digital influencer and the daughter of Uganda’s most famous motivational speaker, Gashumba, Sheila has mastered the fashion, entertainment and beauty market.

She has tapped into the Ugandan population who love new trends and have grown up watching television shows and now on social media.

She talks similarly to her followers about how to communicate with her family and friends and focuses on the distribution of content through Twitter, Snapchat, Facebook, Instagram, and sometimes YouTube.

Instagram is the world’s leading brand discoaching platform, Twitter for shopping, news and lifestyle trends and Snapchat to document your shopping experiences, Hubspot market research says. With its brand and selling strategy, Sheila focuses on those channels to have a comprehensive approach to Social Media implementation.

SEE ALSO  Here Is Why Eating Raw Garlic for Parasites Is Safe

- Advertisement -

LESSON: Understand your target audience to develop an in-depth social media strategy. Laser focus on brand matching and messaging associated with that statistic.

2. Promote your products

The power of brand house GASH GLAM Loft is that its social media followers are real fans. They want to know all the ins and outs of her daily life, from what she eats for breakfast to celebrate her birthday to any club or any photo with friends.

Because her audience is glued to every Twitter, Instagram post and Snapchat story, she uses this to her advantage and creates content about her new lifestyle and collections in particular. For every 1 to 3 photos on her Instagram highlighting her personal life, she gets plenty of likes and comments.

- Advertisement -

On Snapchat, she shows off all of the behind-the-scenes work of being Sheila Gashumba, telling her fans when a piece of upcoming news, challenge or collection begins and promotes herself with selfies.

LESSON: Integrate your community with fun, authentic content with products that increase sales. Take your followers throughout your day-to-day life so that they will connect with you and they will want to buy your product.

Think strategically about how your content and how many posts you create are personal and how much sales are driven.

View this post on Instagram

A post shared by Sheilah Carol Gashumba (@sheilahgashumba)

3. Ignore the haters

As Giants comment on her social content, Sheilah shows that you need to move beyond negative magazines and focus on your vision and dreams. With a check of Shs17 million from an endorsement deal with Movit in 2016, that data and numbers can silence haters.

In overcoming negativity, she can focus on providing the community and followers with exclusive access to her lifestyle, and she forges a special bond with fans while responding to social media channels and reposting their content.

SEE ALSO  Anita Fabiola 10 Best Fashion moments before NBS Katchup

LESSON: There will be obstacles for every entrepreneurial person, but continue to trust your business and resolve any right concerns.

Ask for community feedback to improve your product and content, but remember to reward the community you want to succeed with special offers and experiences. In general, it is better to keep posting content rather than to let your negative feelings stop you.

4. Work with Influencers

Sheila already has a built-in network of influencers, but she is maximizing her partnership with her father, Gashumba and other brands. At every joint launch, there is a large-scale digital campaign, which includes billboards and social media posts.

Beyond her father’s network, she tapped celebrity influencers like Africell as a brand ambassador, where her face attracted thousands of billboards in Uganda.

Also teamed up with Coca Cola to promote their flagship Coke Studio Africa show. Most importantly was the mobile app Uber that added her as a brand ambassador when they started operations in Uganda.

LESSON: Find influencers that go beyond your community that can verify social media content for your product or service. You can find influencers in different ways. These include: working with influencer agencies, using apps that connect brands and influencers, using hashtags to find relevant influencers in your industry, and then accessing social media via email or direct messaging to start a relationship.

View this post on Instagram

A post shared by Sheilah Carol Gashumba (@sheilahgashumba)

5. A symbol of change

Whether it’s a tweet, an Instagram / Facebook story or a Snapchat story, Sheila uses social media to educate and inspire her community. On May 2nd, Sheilah Gashumba opened a pandora box on Twitter when she called out TV stations for exploiting presenters and paying them peanuts.

SEE ALSO  Here Are 7 Frequently Asked Questions Regarding Airtel Money Super Saver

She revealed that while co-hosting a weekly fashion talk show called The Style Project on NTV Uganda, she was paid Sh100,000 per show, which is Sh400,000 per month. She added that this is peanuts because big sponsors paid NTV Uganda up to Sh25 million for the 30-minute show.

Fans quickly noticed the new developments, which prompted them to engage in a Twitter rant. The majority backed Sheila Gashumba and this included government officials such as Minister Judith Nabakooba, who pledged to engage media owners concerning the poor pay of journalists.

This viral tweet jokingly turned Sheila into the new face of social media in Uganda and East Africa and made her a top social media influencer under 40 notably after Kenya’s Tik Tok queen Azziad.

Sheila, who has been described as the intersection of fame, entertainment and fashion, has made a career in the industry as a woman of colour and has successfully transitioned from a teen TV star to an aspiring entrepreneur.

In addition, she has helped bring a new way of thinking in the changing digital world from her entertainment background.

LESSON: Use social media for a good cause and teach your community how to best use their skills or your product. This could be through Twitter, Instagram Story, YouTube tutorials or the newly launched IGTV.

Use ever-green content/video to help your followers learn more about your product or service in a way that is digestible and entertaining. Be the voice of the voiceless.

Suggest an edit? WhatsApp +256781873083

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • More
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Tumblr (Opens in new window)

Related

You Might Also Like

MTN MoMo Now Offers Self-Initiated Reversal for Mobile Customers

Shelter Afrique Approves USD13 Million Credit Line for Mixta Africa

Why You Should Consider Forex Trading in South Africa

Landmark Africa Receives a USD24 Million Housing Loan From Shelter Afrique

5 Ways the Internet is Helping Businesses Grow

TAGGED: Lil Stunner on social media, Sheila Gashumba, Sheila Gashumba Snapchat, Sheila Gashumba social media, Sheilah endorsement deal with Movit, social media in Uganda, success of the former T-Nation star, Tik Tok queen Azziad

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
I have read and agree to the terms & conditions
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Jacob Mugwana 17th May 2020
Share this Article
Facebook Twitter Whatsapp Whatsapp Reddit Copy Link
Share
By Jacob Mugwana
Follow:
Am an aspiring international media journalist, a nominee for Abryanz Style and Fashion Awards 2014 and 2015, and I help provide companies with tips & recommendations for improving their social media presence. WhatsApp +256781873083.
Previous Article Quantum Supercomputers in everyday life Quantum Dominance: How Supercomputers Will Improve Everyday Life
Next Article Netflix trailer for Jeffrey Epstein Netflix trailer for “Jeffrey Epstein: The Filthy Rich” is here
Leave a comment Leave a comment

Leave a Reply Cancel reply

Stay Connected

45.2k Followers Like
5.1k Followers Follow
213 Followers Pin
35.6k Followers Follow
11k Subscribers Subscribe
400 Followers Follow
- Advertisement -

Latest News

partnership of Liquid Intelligent Technologies with Nokia edit
Liquid Intelligent Technologies and Nokia Partner to Drive Africa’s Innovation
Business Technology & Science 2nd February 2023
ashwagandha benefits edit
Ashwagandha: What Is It and How Does It Work?
Health & Living 25th January 2023
Tems at 2023 Oscar nominations edit
Nominations for the 2023 Oscars: Tems Nominated for Lift Me Up
Entertainment Music 25th January 2023
Wizkid announces London Date 29th July 2023 edit
London’s Tottenham Hotspur Stadium to Host Massive Wizkid Show
Entertainment Music 24th January 2023

Follow Us

//

At Lifestyle Uganda, we inform, entertain, and inspire action through the content we create — empowering you to live a celebrity life.

Quick Link

  • Home
  • News
  • Business
  • Entertainment
  • Health & Living

Top Categories

  • About Us
  • Send a Tip
  • Terms of Use
  • Privacy Policy
  • Contact

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

I have read and agree to the terms & conditions
Lifestyle UgandaLifestyle Uganda
Follow US

© 2023 Lifestyle Uganda. A Now & Entertainment Media Company. All Rights Reserved.

Join Us!

Subscribe to our newsletter and never miss our latest news, podcasts etc..

I have read and agree to the terms & conditions
Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
 

Loading Comments...
 

    Welcome Back!

    Sign in to your account

    Lost your password?