Snack food consumption generally increased by 8% in April 2020 compared to 2019.
America chocolate sales have been on the rise since mid-March.
- Nielsen’s new report says chocolate sales have been on the rise since mid-March
- Anton Vincent, president of Mars Wrigley North America, said: “Sales are high.”
- Snack food consumption generally increased by 8% in April 2020 compared to 2019
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In the midst of the COVID-19 epidemic, Americans are embracing comfort foods and familiar brands. After all, they reach for chocolate.
Nielsen’s new report says America chocolate sales have been on the rise since mid-March. In the 17 weeks to June 27, consumers bought $3.7 billion worth of chocolate. This is an increase of 6.3% over the same period last year.
Mars Wrigley, the company behind M & M’s and Snickers, says online sales are a particularly pleasant place.
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Anton Vincent, president of Mars Wrigley North America, said: “Sales are really high.”
Not only do people order M&M – they order in bulk. Vincent says people buy large bags of chocolate candy to help with isolation.
Biological comforts
Americans are more involved than chocolate. In fact, snack food consumption generally increased by 8% in April 2020 compared to 2019. This is according to the latest data from market research firm NPD.
Darren Seifer, one of the analysts at NPD, says: “Today consumers are treating themselves with pleasant happiness.”
In particular, cookies, ice cream and salt treats. 37% of survey respondents said they stored their varieties well with three or more items in April.
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Also, Seifer says many consumers are increasing the frequency of evening snacks. Before bed he says, “Even when they allow sweet pleasure.” This is to say that the United States may be pushing its way through the global crisis.
“Health seems to be suspended as consumers return to treatment to deal with boredom and stress,” says Seifer.
